Our guest this week is Chris Mercer. Chris, or Mercer as he’s known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.