417 Marketing Podcast - Growth & Marketing Strategies From The Experts

Our guest this week is Chris Mercer. Chris, or Mercer as he’s known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.

Our guest this week is Chantelle Marcelle. Chantelle is an experienced marketer who has worked with companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, Search Engine Optimization (SEO), and analytics. She’s also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.

Our guest this week is John David Mann. John started out as a concert cellist and composer. At 17, he dropped out of school and started his own high school, where he went on to teach. He pinballed through careers in holistic health, publishing, and sales leadership before becoming a full time writer. He has co-authored 30 books, including a handful of New York Times and National bestsellers.

Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty products. She’s worked for leading beauty-related ecommerce companies such as YOGABODY, Dermstore and ISDIN. She has also contributed to Copyhackers, and is an expert on high-converting copy for websites and product pages. Originally from California, she is now living in Barcelona.

Our guest this week is Ted Prodromou. Ted is the author of The Ultimate Guide to LinkedIn for Business, as well as a speaker, author, and online advertising consultant, generating leads for his clients using Google Ads, Facebook Ads, LinkedIn, Twitter, and other social media platforms. These days he’s primarily focused on LinkedIn coaching, and is known as the Premiere LinkedIn Coach for the United States of America. He also works in Canada, Australia, and various other countries.

Our guest this week is Bob Burg, author of "Endless Referrals" and co-author of the award winning book "The Go-Giver". For 30 years Bob's helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Our guest this week is content extraordinaire Melanie Deziel. Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the Director of Content at Foundation Marketing, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

If you want to grow your small business but have no idea where to start, this episode is for you.

Josh Lenz is an authority marketing specialist and creator of 417Local.com, an online hub that provides free tools and resources for small businesses and not-for-profits in the 417 area code. He has experience in many different areas of marketing, and isn’t afraid to tell it like it is. In this episode, Josh will share practical tips on entrepreneurship, networking, and how to grow your business.

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process.

Ari Galper is the World’s #1 Authority on Trust-Based Selling and is one the most experienced sales growth advisors in the world. He is the creator of Unlock The Game®, a completely new revolutionary sales approaches that overturns the notion of selling as we know it today.

Welcome to the final episode of our 3-part series on Marketing Strategy. This week, we're covering the channels best suited for each stage of the market journey path. I have included some messaging examples in the downloadable visual aid, as we couldn't get to them in the episode proper.

Come back next week as we resume our interviews with guest experts, starting the second half of Season 1 with Ari Galper!