417 Marketing Podcast - Growth Marketing Strategies From The Experts

Our guest this week is Chris Mercer. Chris, or Mercer as he's known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what's important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what's being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set.

He has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.

Chris Mercer

MeasurementMarketing.io Website

https://measurementmarketing.io/

Measurement Marketing Academy

https://measurementmarketing.io/lp/membership/measurement-marketing-academy/?ref=nav

Free Toolbox Membership

https://measurementmarketing.io/417marketing

MENTIONS-

WordPress

https://wordpress.com/

Google Analytics

https://analytics.google.com/analytics/web/provision/#/provision

Facebook Ads

https://www.facebook.com/business/ads

Google Developer

https://developers.google.com/

Avinash Kaushik

https://www.kaushik.net/avinash/

Our guest this week is Chantelle Marcelle. Chantelle is an experienced marketer who has worked with companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, Search Engine Optimization (SEO),  and analytics. She's also a huge believer in developing a customer-centric mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.

Chantelle Marcelle

LinkedIn

https://www.linkedin.com/in/chantellemarcelle/

Twitter

https://twitter.com/ccmarce_writes

Website

https://chantellemarcelle.com/

Podcast

https://chantellemarcelle.com/podcast/

MENTIONS-

Facebook

https://www.facebook.com/

Google Ads

https://ads.google.com

Ready Player One 

https://www.amazon.com/Ready-Player-One-Ernest-Cline/dp/0307887448

HubSpot

https://www.hubspot.com/

InBound, Inc

https://www.callinbound.com/

Google Analytics

https://analytics.google.com/analytics/web/provision/#/provision

Christina Garnet 

https://twitter.com/ThatChristinaG

Brianne Flemming 

https://twitter.com/brianne2k

Siada Lee Twitter @westsiad

Our guest this week is John David Mann. John started out as a concert cellist and composer. At 17, he dropped out of school and started his own high school, where he went on to teach. He pinballed through careers in holistic health, publishing, and sales leadership before becoming a full time writer. He has co-authored 30 books, including a handful of New York Times and National bestsellers.

John David Mann

Website

https://johndavidmann.com/

LinkedIn

https://www.linkedin.com/in/johndavidmann/

The Go-Giver

https://johndavidmann.com/books/the-go-giver/

Steel Fear 

https://johndavidmann.com/books/steel-fear/

How To Write Good or At Least Gooder

https://johndavidmann.com/2021/03/02/how-to-write-good/

The Recipe

https://johndavidmann.com/books/the-recipe/

Book Website

https://steelfear.com/

MENTIONS- 

Bob Burg

https://burg.com/

Brandon Sanderson

https://www.brandonsanderson.com/

Gone Girl

https://www.amazon.com/Gone-Girl-Gillian-Flynn/dp/0307588378

Brandon Webb

https://brandontylerwebb.com/

Chef Charles Carrol (The Recipe co-author)

https://chefcharlescarroll.com/

Kevin Kelly

1,000 True Fans

https://www.amazon.com/1000-True-Fans-Kellys-Simple-ebook/dp/B01N9P9O4G

Tim Ferriss

https://tim.blog/

Seth Godin

https://seths.blog/

Neil Gaiman

https://www.neilgaiman.com/

Ocean At The End Of The Lane book

https://www.amazon.com/Ocean-End-Lane-Novel/dp/0062459368

Harry Bingham

https://harrybingham.com/

The Writers and Artists Guide to How to Write

https://www.amazon.com/Writers-Artists-Guide-How-Write/dp/1408157179

If you are a copywriter looking for tips or a business owner wondering why you should hire a copywriter in the first place, this is the episode for you.

Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty products. She's worked for leading beauty-related ecommerce companies such as YOGABODY, Dermstore and ISDIN. She has also contributed to Copyhackers, and is an expert on high-converting copy for websites and product pages. Originally from California, she is now living in Barcelona.

In this episode, Kaleena will share tips on copywriting for websites, gathering voice of the customer data, and much, much more. Tune in so you don't miss out on any insights.

Kaleena Stroud

Website

https://www.kaleenastroud.com/

LinkedIn

https://www.linkedin.com/in/kaleenastroud/

MENTIONS - Tools, Books, and People

Jorden Makelle

https://www.writingrevolt.com/

Joanna Wiebe

linkedin.com/in/jwiebe

Copyhackers 

https://copyhackers.com/

The About Us Page is Usually the Second Viewed Page

https://www.tslmarketing.com/blog/how-to-make-your-about-us-page-stand-out

Trust Pilot 

https://www.trustpilot.com/

Amazon

https://www.amazon.com/

Collecting Voice of Customer Pain Points from Amazon

Type in: amazon.com inurl:"product-reviews" "keyword"

Example: amazon.com inurl:"product-reviews" "tired of"

Source: https://copyhackers.com/a-super-speedy-formula-to-find-voc-fast/

Are you confused when it comes to LinkedIn? Or unsure if you need a LinkedIn in the first place? This is the episode for you.

Our guest this week is Ted Prodromou. Ted is the author of The Ultimate Guide to LinkedIn for Business, as well as a speaker, author, and online advertising consultant, generating leads for his clients using Google Ads, Facebook Ads, LinkedIn, Twitter, and other social media platforms. These days he's primarily focused on LinkedIn coaching, and is known as the Premiere LinkedIn Coach for the United States of America. He also works in Canada, Australia, and various other countries. 

He teaches online and in person classes on LinkedIn, and in his past life worked for high tech companies like IBM, DEC, and Cellular One before starting his own consulting firm in 1999. 

Ted Prodromou

Website

https://tedprodromou.com/

LinkedIn

https://www.linkedin.com/in/tedprodromou/

The Ultimate Guide to LinkedIn for Business and The Ultimate Guide to Twitter for Business

https://tedprodromou.com/books/

MENTIONS- Tools, Books, and People

Perry Marshall

https://www.perrymarshall.com/

Planet Perry

https://www.youtube.com/channel/UCjyswihlbUEOTI2aHcpiK4w

Dan Kennedy

https://nobsinnercircle.com/

Google Ads

https://ads.google.com/

WordPress

https://wordpress.com/

LinkedIn

https://www.linkedin.com/

Twitter

https://twitter.com/

Facebook

https://www.facebook.com/

Ben Settle

https://www.bensettle.com/

Laura Bellgray

https://talkingshrimp.com/

LinkedIn Ads

https://business.linkedin.com/ads

Microsoft Ads

https://ads.microsoft.com/

Office 365

https://www.microsoft.com/en-us/microsoft-365/office-365

Jon Keel

https://www.linkedin.com/in/jonkeel/

YayText 

https://yaytext.com/

Improved Together

https://improvedtogether.com/

All things being equal, people will do business with, and refer business to, people they know, like and trust. Want to know how to build a genuine and trusting relationship with your clients? This episode is for you.

Our guest this week is Bob Burg, author of "Endless Referrals" and co-author of the award winning book "The Go-Giver". For 30 years Bob's helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Bob Burg

LinkedIn 

https://www.linkedin.com/in/bobburg/

Website

https://burg.com/

Endless Referrals

https://thegogiver.com/endless-referrals/

Go-Giver

https://thegogiver.com/the-go-giver/

MENTIONS: Tools, Books, and People

Tom Hopkins

https://www.tomhopkins.com/

Zig Ziglar

https://www.ziglar.com/

Ryan's Article On The Go-Giver https://sbj.net/stories/opinion-the-universal-marketing-strategy,70819

John David Mann

https://johndavidmann.com/

Portfolio publisher

https://www.penguin.com/publishers/portfolio/

Andrea Waltz

https://www.linkedin.com/in/goforno/

Richard Fenton

https://www.linkedin.com/in/richard-fenton-author/

Go For No 

http://shop.goforno.com/go-for-no-book

Randy Gage

https://www.randygage.com/

David Nagel

https://www.linkedin.com/in/danagel/

Sharon Lechter

https://sharonlechter.com/

Ellen Rogin

https://www.ellenrogin.com/

Bob Proctor

https://www.proctorgallagherinstitute.com/

Ken Honda

https://kenhonda.com/

Feeling lost with your content strategy? This episode is for you.

Our guest this week is content extraordinaire Melanie Deziel. Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the Director of Content at Foundation Marketing, and the author of bestselling Marketing and Business Communications book "The Content Fuel Framework: How to Generate Unlimited Story Ideas". 

Prior to joining Foundation, Melanie was the Chief Content Officer of StoryFuel, the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc.

In this episode, Melanie will discuss content strategy, building a relationship with your audience, and how to choose the platform that is right for you. Tune in to hear these insights and more.

Melanie Deziel 

Website

https://www.storyfuel.co/ 

Twitter

https://twitter.com/mdeziel

Instagram

https://www.instagram.com/meldeziel/

LinkedIn

https://www.linkedin.com/in/melaniedeziel

The Content Fuel Framework book

https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009

MENTIONS: Tools, Books, and People

New York Times

https://www.nytimes.com/  

Huffington Post

https://www.huffpost.com/   

Foundation

https://foundationinc.co/   

Hubspot Blogs

https://blog.hubspot.com/

Gary Vaynerchuk (Gary Vee)

https://www.garyvaynerchuk.com/

Tik Tok

https://www.tiktok.com/ 

Facebook

https://www.facebook.com/

Twitter

https://twitter.com/

LinkedIn

https://www.linkedin.com

YouTube

https://www.youtube.com/

Blue Bottle Coffee

https://bluebottlecoffee.com/ 

Blue Bottle Coffee Table Book

https://bluebottlecoffee.com/store/blue-bottle-craft-of-coffee

Skillshare Class from Blue Bottle Coffee

https://www.skillshare.com/classes/From-Plant-to-Cup-Brew-an-Amazing-Cup-of-Coffee/351651108?via=search-layout-grid 

Marketo Coloring Book

https://www.marketo.com/ebooks/the-big-marketing-activity-coloring-book/

New York Times Instagram 

https://www.instagram.com/mynytimes/?hl=en  

Phil M Jones

https://www.philmjones.com/

Exactly What to Say book

https://www.amazon.com/gp/product/B073SF65ZZ/ref=dbs_a_def_rwt_bibl_vppi_i0

Ann Handley

https://annhandley.com/

Everybody Writes book

https://annhandley.com/books/

Total Annarchy Newsletter

https://annhandley.com/newsletter/

If you want to grow your small business but have no idea where to start, this episode is for you. 

Our guest this week is Josh Lenz, an authority marketing specialist and creator of 417Local.com. Josh created 417Local.com to be an online hub that provides free tools and resources for small businesses and not-for-profits in the 417 area code. He has experience in many different areas of marketing, and isn't afraid to tell it like it is.

In this episode, Josh will share practical tips on entrepreneurship, networking, and how to grow your business.

Josh Lenz

LinkedIn

linkedin.com/in/josh-lenz

Website 

https://417local.com/

MENTIONS: Tools, Books, and People

Mail Chimp

https://mailchimp.com/

Aweber

https://www.aweber.com

Convert kit

https://convertkit.com

Google My Business

https://www.google.com/business/

Facebook 

https://www.facebook.com

Yelp 

https://www.yelp.com

Porch 

https://porch.com/reviews

Yp (Yellow Pages)

https://www.yellowpages.com

Moz Citations Page

https://moz.com/learn/seo/citations-by-category

Grow Your Business Resources 

https://417local.com/small-business-success/

Build A Reviews System

https://417local.com/get-more-small-business-reviews/

WordPress Tool: Thrive Themes

https://thrivethemes.com

WordPress Tool: Elementor

https://elementor.com

Lead pages 

https://www.leadpages.com

Instagram

https://www.instagram.com

Squarespace

https://www.squarespace.com

Wix

https://www.wix.com

Astra WordPress Free Theme

https://wpastra.com

GTmetrix

https://gtmetrix.com

Google Analytics 

https://analytics.google.com/

We and Co 

https://weandco.org

Gary Vaynerchuk

https://www.garyvaynerchuk.com

Ask Gary Vee

https://askgaryveeshow.com

Miles Beckler

https://www.milesbeckler.com 

Dallas Willard

https://dwillard.org

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a "back seat" to the sales process.

Ari Galper is the World's #1 Authority on Trust-Based Selling and is one the most experienced sales growth advisors in the world. He is the creator of Unlock The Game®, a completely new revolutionary sales approaches that overturns the notion of selling as we know it today.

Ari Galper

LinkedIn https://www.linkedin.com/in/arigalper/

Websitehttps://unlockthegame.com

MENTIONS - Tools, Books, and People

Google Analyticshttps://analytics.google.com/

One Call Salehttps://unlockthegame.com/onecallsale/

Lessons from Toby https://unlockthegame.com/lessons-from-toby-timeless-wisdom/

Perry Marshallhttps://www.perrymarshall.com

80/20 Sales and Marketing Perry Marshallhttps://www.perrymarshall.com/8020-book/

Unlock the game overview coursehttps://unlockthegame.com/webinar/

Free consulthttps://unlockthegame.com/free-consultation/

Welcome to the final episode of our 3-part series on Marketing Strategy. This week, we're covering the channels best suited for each stage of the market journey path. I have included some messaging examples in the downloadable visual aid, as we couldn't get to them in the episode proper.

Come back next week as we resume our interviews with guest experts, starting the second half of Season 1 with Ari Galper!

Intro To Marketing Strategy Series: Part 1 - Marketing Principleshttps://www.417marketing.com/podcast/episode025/

Intro To Marketing Strategy Series: Part 2 - The Market Journey Pathhttps://www.417marketing.com/podcast/episode026/

Ryan Baker

[email protected]

LinkedInhttps://www.linkedin.com/in/ryanhbaker/

417 Marketing

Websitehttps://www.417marketing.com/

Podcasthttps://www.417marketing.com/podcast/

MENTIONS - Tools, Books, and People

417 Marketing Podcast Episode With Tom Breezehttps://www.417marketing.com/podcast/episode015/

417 Marketing Podcast Episode With Rob Drummondhttps://www.417marketing.com/podcast/episode007/

417 Marketing Podcast Episode With Ziv Ravivhttps://www.417marketing.com/podcast/episode024/

Adzoolahttps://www.adzoola.com/

Jab, Jab, Jab, Right Hook by Gary Vaynerchukhttps://www.amazon.com/Jab-Right-Hook-Story-Social-ebook/dp/B00BATNNZY

Creating a Google Reviews Shortlink:https://www.417marketing.com/how-to-create-a-short-url-for-google-reviews/

Lost Empire Herbshttps://lostempireherbs.com/

 Custom Intent Audiences on Google Adshttps://support.google.com/google-ads/answer/9805516?hl=en