417 Marketing Podcast - Growth Marketing Strategies From The Experts

Welcome to Part 2 of our 3-part series on Marketing Strategy. This week, we're covering the different stages of problem awareness experienced by everyone in your market. We'll cover the emotions and behaviors at each stage, as well as your marketing goals at each stage.

Next week we'll tie everything together with a breakdown of how to create a multi-channel marketing strategy designed for long-term sustainable growth.

Previous Episode: Intro To Marketing Strategy Series: Part 1 - Marketing Principleshttps://www.417marketing.com/podcast/episode025/

Ryan Baker

Email [email protected]

LinkedIn https://www.linkedin.com/in/ryanhbaker/

417 Marketing

Website https://www.417marketing.com/

Podcast https://www.417marketing.com/podcast/

MENTIONS - Tools, Books, and People

Eugene Schwartz - Breakthrough Advertisinghttps://breakthroughadvertisingbook.com/

Ryan Deisshttps://www.ryandeiss.com/

417 Marketing Podcast - Episode 005 with David Simshttps://www.417marketing.com/podcast/episode005/

"The Ultimate Referral System for Professionals" book by David Simshttps://www.amazon.com/Ultimate-Referral-System-Professionals-Magnetically/dp/1539660222

Ever wonder how to craft a digital marketing strategy that actually leads to growth? Have you heard people talk about marketing principles and wondered what they were? I'm taking a few episodes to help you gain a deeper understanding of how to design a multi-channel marketing strategy built on principles and human psychology. We'll cover:

• Marketing Principles
• The Market Journey Path: Goals At Each Stage Of Problem Awareness
• Tying It All Together: Creating A Multi-Channel Marketing Strategy

Ryan Baker

[email protected]

LinkedInhttps://www.linkedin.com/in/ryanhbaker/

417 Marketing

Websitehttps://www.417marketing.com/

Podcasthttps://www.417marketing.com/podcast/

MENTIONS - Tools, Books, and People

"The 80/20 Principle" by Richard Kochhttps://www.amazon.com/80-20-Principle-Secret-Achieving/dp/0385491743

"80/20 Sales And Marketing" by Perry Marshallhttps://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE

Ted Prodromou - LinkedIn Consultanthttps://tedprodromou.com/

Ever wonder how to get more sales from your e-mail marketing? Maybe you're wondering why your new business is struggling to get sales despite following all the funnel best practices? Ziv Raviv is here to help. Founder of Daily Cookie and several 6-figure businesses in various micro-niches, Ziv is an expert on understanding how to choose the right niche and load up your email list before watching your sales climb.

Today's episode is loaded with practical insight no matter where you are in your business. 

Ziv Raviv - LinkedIn https://www.linkedin.com/in/zivraviv/

Daily Cookie https://dailycookie.co/ www.DailyCookie.co/417

MENTIONS - Tools, Books, and People Kivi Media https://kivimedia.co/ Loom https://www.loom.com/ Ryan Deiss https://www.ryandeiss.com/ Eugene Schwartz https://www.scientificadvertising.com/authors/schwartz/ Gary Vaynerchuk https://www.garyvaynerchuk.com/ Seth Godin https://seths.blog/ "The Practice" by Seth Godin https://www.amazon.com/Practice-Shipping-Creative-Work/dp/0593328973 Steven Pressfield https://stevenpressfield.com/ "The War of Art" by Steven Pressfield https://aimeeknight.files.wordpress.com/2016/01/the-war-of-art_fastpencil_pbo.pdf

Abby Wilson is a D.C. based business web designer and developer.

She started Tailor Framed because of her frustration with many B2B and SaaS websites currently online that lacked a clear strategy to increase conversions.

She was first introduced to coding in college. With her research background as a biochemistry major, she decided to combine her experience with problem solving and her knowledge of how to build and design websites to generate solutions for business problems.

Abby Wilson - LinkedIn https://www.linkedin.com/in/abby-j-wilson/

Tailor Framed - Website https://www.tailor-framed.com/ - Newsletter https://www.tailor-framed.com/newsletter

MENTIONS - Tools, Books, and People Chris Walker https://www.linkedin.com/in/chris-walker-41597028/ UPPAbaby https://uppababy.com/ Squarespace https://www.squarespace.com/ Wix https://www.wix.com/ WordPress https://wordpress.com/ Webflow https://webflow.com/ "Building a StoryBrand" by Donald Miller https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 Font Awesome https://fontawesome.com/ Crazy Egg https://www.crazyegg.com/ Hotjar https://www.hotjar.com/ Google Analytics https://analytics.google.com/analytics/web/provision/#/provision David Rock's SCARF Model https://www.mindtools.com/pages/article/SCARF.htm Peep Laja https://www.linkedin.com/in/peeplaja/ CXL https://cxl.com/ 417 Marketing Podcast Episode 11 Chris Walker https://www.417marketing.com/podcast/episode011/

Yinka is the founder of Calla Success Systems and has been extolling the virtues of systems, leverage, and smarter working for 5 years. She's a thinker, an avid dot-joiner, a prolific content producer, and has been writing an email to support women in business every day for over 5 years. She enjoys working with women looking to build businesses that play to their strengths, nourish their souls, and also works around their busy and fulfilling lives; those who will not settle for less. 

On today's episode, Yinka shares about her routines, systems, and her powerful story.

Yinka Ewuola - LinkedIn https://www.linkedin.com/in/yinka-ewuola/?originalSubdomain=uk - Facebook https://www.facebook.com/YEwuola/ - Twitter https://twitter.com/yinkaewuola - Instagram https://www.instagram.com/yinkaewuola/ Calla Success http://callasuccess.com/

MENTIONS - Tools, Books, and People Richard Branson https://en.wikipedia.org/wiki/Richard_Branson Atomic Habits https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 John Maxwell https://www.johnmaxwell.com/ David McQueen https://www.davidmcqueen.co.uk/ Katrina Douglas https://www.linkedin.com/in/katrinadouglas/?originalSubdomain=uk Claudine Reid https://www.qtalentmanagement.com/speakers/claudine-reid Sh�� Wasmund https://www.shaa.com/ Build a Bigger Table Podcast https://www.shaa.com/podcast/

Flow Genome Project https://www.flowgenomeproject.com/ The Art and Science of Bouncing Back https://think.nd.edu/resiliency-the-art-and-science-of-bouncing-back/ Richard Moore https://www.linkedin.com/in/richardjamesmoore/?originalSubdomain=uk Vicky Fraser https://www.linkedin.com/in/vicky-quinn-fraser-bookcoach/?originalSubdomain=uk Vicky Quinn Fraser Episode https://www.417marketing.com/podcast/episode019/

It's hard to grow a company to 8 figures. It's even harder to sell that company and then start another 8 figure from scratch. Bryan Clayton, CEO of GreenPal, has done just that and shares his lessons learned along the way.

In today's episode, we talk about practical steps for marketing a startup, innovation, messaging, and leadership. This is one for owners of SaaS companies and traditional service alike and everything in between.

Bryan Clayton - LinkedIn https://www.linkedin.com/in/bryan-clayton/ - Twitter https://twitter.com/bryanmclayton - Instagram https://instagram.com/bryanmclayton

Green Pal https://www.yourgreenpal.com/

MENTIONS - Tools, Books, and People John Maxwell https://www.johnmaxwell.com/ Dave Ramsey https://www.ramseysolutions.com/ Steve Blank https://steveblank.com/ Noah Kagan https://okdork.com/ AppSumo https://appsumo.com/ Noah Kagan YouTube https://www.youtube.com/user/crxnamja

4/6/21 - NOTE: Unleash Your Primal Brain has officially launched! Be sure to look at the links below to grab your copy of the book.

The human brain is an amazing thing. Understanding how it works can lead us to impressive accomplishments and outstanding discoveries. Tim Ash, a brilliant marketer and evolutionary psychologist has written the book on unleashing the primal brain so we can better understand this powerful tool.

Today's episode goes deep inside the brain so we can learn more about marketing, messaging, and getting the most from your website's traffic.

Tim Ash - Website https://timash.com/ - LinkedIn https://www.linkedin.com/in/timash/

"Unleash Your Primal Brain" by Tim Ash https://primalbrain.com/ "Landing Page Optimization" by Tim Ash

https://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions- ebook/dp/B00194DI4Q

MENTIONS - Tools, Books, and People SiteTuners https://sitetuners.com/ Digital Growth Unleashed https://digitalgrowthunleashed.com/ Marin Greif https://www.linkedin.com/in/martingreif/ Don Norman https://www.linkedin.com/in/donnorman/ Dr. Robert Cialdini https://www.linkedin.com/in/robertcialdini/ "Influence: The Psychology of Persuasion" by Robert B. Cialdini https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X "Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert B. Cialdini

https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade- ebook/dp/B01C36E2YS

Joseph Henrich - Harvard https://heb.fas.harvard.edu/people/joseph-henrich - Wikipedia https://en.wikipedia.org/wiki/Joseph_Henrich "The Secret of Our Success" by Joseph Henrich https://www.amazon.com/Secret-Our-Success-Evolution-Domesticating/dp/0691166854

Are you writing a book? Are you finding it challenging? Oh good. You're human too. There are a lot of reasons to write a book, many that people don't think of. Vicky Quinn Fraser helps people write the book they have inside them so they can unlock all of these benefits, obvious and hidden.

In today's episode, I get some live coaching on my book writing and Vicky shares the real question everyone is asking when it comes to writing a book.

Vicky Quinn Fraser - LinkedIn https://www.linkedin.com/in/vicky-quinn-fraser-bookcoach/?originalSubdomain=uk - Instagram https://www.instagram.com/tinybeetlesteps/

Moxie Books https://moxiebooks.co.uk/ "How the Hell do You Write a Book?" by Vicky Fraser https://moxiebooks.co.uk/buythebook/ 1000 Authors Podcast https://moxiebooks.co.uk/podcast/

MENTIONS - Tools, Books, and People David Rock's SCARF Model https://www.mindtools.com/pages/article/SCARF.htm "Don't Touch My Hair" by Emma Dabiri https://www.amazon.com/Dont-Touch-My-Hair/dp/0241308348 "Atomic Habits" by James Clear https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Rachael Kay Albers https://rkaink.com/ Yinka Ewuola https://www.linkedin.com/in/yinka-ewuola/?originalSubdomain=uk Hillary Weiss https://hillaryweiss.com/ Margo Aaron https://www.thatseemsimportant.com/about-margo-aaron/ Tiny Beetle Steps to Write Your Book https://www.youtube.com/watch? v=lCvi0Modfzo&list=PLbCz7R0FOuyYQYheCCW2CvDrMw65qqOvk&ab_channel=VickyFraser%3AMoxieBooks

Everything in our environment changes how we feel and behave. Aesthetics are always changing us in subtle ways and as we learn and adapt to our environments, we behave in ways that we believe will help us thrive.

Dr. Eric Shannon Parr has devoted his research to understanding how aesthetics affect learning and how to maximize effectiveness through changes to our environment. Today's episode will dive into how this translates to business and marketing with some practical applications.

Dr. Eric S. Parr - Website https://ericshannonparr.com/ - LinkedIn https://www.linkedin.com/in/drericsparredd/ - Facebook https://www.facebook.com/DrEricShannonParr - Twitter https://twitter.com/drericsparredd - Instagram https://www.instagram.com/drericshannonparredd/

Aisthetiko Scientific https://aisthetikoscientific.com/ "Defying the Lies" by Dr. Eric Shannon Parr https://www.amazon.com/Defying-Lies-Eric-Shannon-Parr-ebook/dp/B08P2K17BG "Real World: And Other Works" by Dr. Eric Shannon Parr https://www.amazon.co.uk/Real-World-Eric-Shannon-Parr/dp/B08YHQVGNG/ref=sr_1_1?dchild=1&qid=1616442484&refinements=p_27%3AEric+Parr&s=books&sr=1-1

MENTIONS - Tools, Books, and People Sir Richard Branson https://en.wikipedia.org/wiki/Richard_Branson John Maxwell https://www.johnmaxwell.com/ Dr. Seuss https://en.wikipedia.org/wiki/Dr._Seuss God https://biblehub.com/ "Wild at Heart" by John Eldredge https://www.amazon.com/Wild-Heart-Revised-Updated-Discovering/dp/1400200393

On this week's episode, Xenia Muntean shares her finding from observing and cataloguing the traits of hundreds of social teams across the globe. There were 100 Social Teams that stood out, and Xenia's team put together a list of their findings from all these teams and the details of their growth in such a catastrophic year for most.

Tune in to learn some of these traits, as well as Xenia's impressive story of landing clients such as Coca-cola and the United Nations.

Xenia Muntean - LinkedIn https://www.linkedin.com/in/xeniamuntean/

Planable - Get 30% off Planable for 3 months with the code 417M30 https://planable.io/

Social Teams 100 List https://planable.io/social-teams-100/

"The Manifesto on Content Marketing Teams" by Xenia Muntean https://planable.io/content-marketing-teams-book/

People of Marketing Podcast https://planable.io/pom-podcast/

MENTIONS - Tools, Books, and People

Google My Business https://www.google.com/business/

Sophia Amoruso https://www.sophiaamoruso.com/