Welcome to Part 2 of our 3-part series on Marketing Strategy. This week, we're covering the different stages of problem awareness experienced by everyone in your market. We'll cover the emotions and behaviors at each stage, as well as your marketing goals at each stage.

Next week we'll conclude with a breakdown of how to create a multi-channel marketing strategy designed for long-term sustainable growth.

Part 1 - Marketing Principles

https://www.417marketing.com/podcast/episode025/

Ever wonder how to craft a digital marketing strategy that actually leads to growth? Have you heard people talk about marketing principles and wondered what they were? I'm taking a few episodes to help you gain a deeper understanding of how to design a multi-channel marketing strategy built on principles and human psychology. We'll cover:

Marketing Principles

The Market Journey Path: Goals At Each Stage Of Problem Awareness

Tying It All Together: Creating A Multi-Channel Marketing Strategy

Ever wonder how to get more sales from your e-mail marketing? Wondering why your new business is struggling to get sales despite following all the funnel best practices? Ziv Raviv is here to help. Founder of Daily Cookie and several 6-figure businesses in various micro-niches, Ziv is an expert on understanding how to choose the right niche and load up your email list before watching your sales climb.

Today's episode is loaded with practical insight no matter where you are in your business.

Abby Wilson is a D.C. based business web designer and developer.

She started Tailor Framed because of her frustration with many B2B and SaaS websites currently online that lacked a clear strategy to increase conversions.

She was first introduced to coding in college. With her research background as a biochemistry major, she decided to combine her experience with problem solving and her knowledge of how to build and design websites to generate solutions for business problems.

Yinka is the founder of Calla Success Systems and has been extolling the virtues of systems, leverage, and smarter working for 5 years. She has been writing an email to support women in business every day for over 5 years. She enjoys working with women looking to build businesses that play to their strengths and nourish their souls.

On today's episode, Yinka shares about her routines, systems, and her powerful story.

It's hard to grow a company to 8 figures. It's even harder to sell that company and then start another 8 figure from scratch. Bryan Clayton, CEO of GreenPal, has done just that and shares his lessons learned along the way.

In today's episode, we talk about practical steps for marketing a startup, innovation, messaging, and leadership. This is one for owners of SaaS companies and traditional service alike and everything in between.

The human brain is an amazing thing. Understanding how it works can lead us to impressive accomplishments and outstanding discoveries. Tim Ash, a brilliant marketer and evolutionary psychologist has written the book on unleashing the primal brain so we can better understand this powerful tool.

Today's episode goes deep inside the brain so we can learn more about marketing, messaging, and getting the most from your website's traffic.

Are you writing a book? Are you finding it challenging? Oh good. You're human too. There are a lot of reasons to write a book, many that people don't think of. Vicky Quinn Fraser helps people write the book they have inside them so they can unlock all of these benefits, obvious and hidden.

In today's episode, I get some live coaching on my book writing and Vicky shares the real question everyone is asking when it comes to writing a book.

Everything in our environment changes how we feel and behave. Aesthetics are always changing us in subtle ways and as we learn and adapt to our environments, we behave in ways that we believe will help us thrive.

Dr. Eric Shannon Parr has devoted his research to understanding how aesthetics affect learning and how to maximize effectiveness through changes to our environment. Today's episode will dive into how this translates to business and marketing with some practical applications.

On this week's episode, Xenia Muntean shares her finding from observing and cataloguing the traits of hundreds of social teams across the globe. There were 100 Social Teams that stood out, and Xenia's team put together a list of their findings from all these teams and the details of their growth in such a catastrophic year for most. Tune in to learn some of these traits, as well as Xenia's impressive story of landing clients such as Coca-cola and the United Nations.