417 Marketing Podcast - Growth Marketing Strategies From The Experts

Launching a new product line? Starting a new business? Need to add a service to your current offers? Luke Szyrmer is your man. Luke is the best selling author of Launch Tomorrow, a book designed to help entrepreneurs and established businesses better understand how to validate innovations. 

Luke is full of powerful insights and has a lot to share about everything from finding the right market to designing successful landing pages.

Luke Szyrmer - Founder and Managing Director at Launch Tomorrow - LinkedIn https://www.linkedin.com/in/lszyrmer/?originalSubdomain=pl

Launch Tomorrow https://www.launchtomorrow.com/ Align Remotely - Book & Podcast https://alignremotely.com/

MENTIONS - Tools, Books, and People "Launch Tomorrow" by Luke Szyrmer https://www.amazon.com/Launch-Tomorrow-Product-Startup-Business-ebook/dp/B01621EGFK "Range" by David Epstein https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484

If you have a business and are thinking of marketing with video, you need to learn from Tom Breeze. If you've ever run video ads without much ROI, you need to learn from Tom Breeze. If you like listening to really nice guys share super helpful information that has helped businesses make millions, you'll probably like listening to this episode of the 417 Marketing Podcast.

Buckle up and prepare to learn about how to create video ads that generate serious returns, how to target the right people at the right time, and how YouTube can be a channel for direct sales.

Tom Breeze - Owner at Viewability and Ad Buyers Club - LinkedIn https://www.linkedin.com/in/tombreeze/?originalSubdomain=uk

Viewability https://www.viewability.co.uk/ Ad Buyers Club https://www.adbuyersclub.com/home

MENTIONS (Links) Ed Dale https://geniusesofcopywriting.com/ed-dale/ The Aducate Formula

https://www.creativelive.com/class/build-a-highly-profitable-youtube-ad-campaign-tom- breeze/lessons/the-aducate-formula

Seth Godin https://www.sethgodin.com/ David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)

You don't get to choose whether you have a Brand. You can be intentional about how you're perceived, though, and that's exactly why Dustin Myers and Jeremy Wells of Longitude Branding are in business.

Join us as they share practical tips to help you navigate the art and science of Branding and take charge of how the public perceives you.

Dustin Myers - Partner & CEO at Longitude - LinkedIn https://www.linkedin.com/in/dustin-myers-longitude/ Jeremy Wells - Chief Marketing Officer at Longitude - LinkedIn https://www.linkedin.com/in/wellsjeremy/ Longitude - Hospitality Branding & Design Group - LinkedIn https://longitudedesign.com/ - Instagram https://www.instagram.com/longitudebranding/

MENTIONS (Links) "Future Hospitality" by Jeremy Wells https://longitudedesign.com/future-hospitality/ Future Hospitality Podcast https://longitudedesign.com/podcast/#:~:text=Future%20Hospitality%20is%20a%20podcast,minds%20in%20the%20hospitality%20industry. "Start With Why" by Simon Sinek https://simonsinek.com/product/start-with-why/ "Positioning" by Jack Trout and Al Ries https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 Cal Newport https://www.calnewport.com/ "Deep Work" by Cal Newport https://www.calnewport.com/books/deep-work/ Bashar Wali https://twitter.com/basharwali Rupesh Patel https://www.linkedin.com/in/rupeshpatel1/ Doug Austin https://www.linkedin.com/in/doug-austin-b978915/

Alex Makarski is a marketing expert with a wide range of deep knowledge. His experience ranges from media buying on channels such as Google Ads, Microsoft Ads, and Yahoo to consulting and writing on artificial intelligence.

Alex shares his experience across multiple marketing channels, how he works to understand the customers of his clients and how he hires new talent at his agency.

Alex Makarski - Founder at Alex Makarski Media Experts - eMail: [email protected] - Website https://alexmakarski.com/ - LinkedIn https://www.linkedin.com/in/alexmakarski/?originalSubdomain=ca - Facebook https://www.facebook.com/alex.makarski - Twitter https://twitter.com/alexmakarski - Instagram https://www.instagram.com/realalexmakarski/

MENTIONS (Links) Perry Marshall https://www.perrymarshall.com/ Bing https://www.bing.com/ Yahoo Gemini https://gemini.yahoo.com/advertiser/home Microsoft Advertising (Formerly Bing Ads) https://ads.microsoft.com/ DuckDuckGo https://duckduckgo.com/ Facebook Pixel https://www.facebook.com/business/learn/facebook-ads-pixel SEM Rush https://www.semrush.com/ SpyFu https://www.spyfu.com/ Adbeat https://www.adbeat.com/ AnswerThePublic https://answerthepublic.com/ I Search From http://isearchfrom.com/ Microsoft Audience Network https://about.ads.microsoft.com/en-us/solutions/microsoft-audience-network Joseph Sugarman https://neilpatel.com/blog/joseph-sugarman/ BLUblox Glasses https://www.blublox.com/?currency=USD Books by Joseph Sugarman https://www.amazon.com/Joseph- Sugarman/e/B001IGJVUA%3Fref=dbs_a_mng_rwt_scns_share

Known as one of the best Google Ads minds in the world, Mike Rhodes has an interesting story and deep, practical insight on Google Ads management. 

Mike and I dive deep into Google Ads with topics like quality score, tracking ROI for service-based businesses, choosing keywords, and why the digital marketing funnel as we know it is dead.

Mike Rhodes - Founder and CEO at AgancySavvy and WebSavvy - LinkedIn https://www.linkedin.com/in/websavvy/  - Facebook https://www.facebook.com/mikerhodes  - Twitter https://twitter.com/thegoogleguy  - YouTube https://www.youtube.com/user/websavvyvideo  AgencySavvy https://agencysavvy.com/  WebSavvy https://www.websavvy.com.au/ 

MENTIONS (Links) "The Ultimate Guide to Google Ads" by Perry Marshall, Mike Rhodes, and Bryan Todd https://www.amazon.com/Ultimate-Guide-Google-Perry-Marshall/dp/159918673X  Traffic & Conversion Summit https://trafficandconversionsummit.com/  Baby Bathwater Institute https://babybathwater.com/  Digital Summit Moscow https://digitalsummit2020.com/en  Perry Marshall https://www.perrymarshall.com/  Quality Score https://support.google.com/google-ads/answer/2454010?hl=en  Dean Jackson https://www.deanjackson.com/  Tom Breeze https://www.linkedin.com/in/tombreeze/?originalSubdomain=uk  Google My Business https://www.google.com/business/  Miro Virtual Whiteboard https://miro.com/  Gary Vaynerchuk https://www.garyvaynerchuk.com/  Eugene Schwartz https://www.scientificadvertising.com/authors/schwartz/ David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)  Avinash Kaushik https://www.linkedin.com/in/akaushik/  Occam's Razor by Avinash Kaushik https://www.kaushik.net/avinash/ 

Chris Walker is a pioneer in modern demand gen practices for B2B SaaS companies. His agency, Refine Labs, is on the forefront of practices that drive real results for for the early adopters that trust their human-centric approach.

Chris and I talked about what's wrong with B2B demand gen and what needs to change if you want to see more MQLs and more revenue.

Chris Walker - Founder and CEO at Refine Labs - LinkedIn https://www.linkedin.com/in/chris-walker-41597028/  - Facebook https://www.facebook.com/chriswalker171  - Twitter https://twitter.com/chriswalker171  - Instagram https://www.instagram.com/chriswalker171/  Refine Labs - Website https://refinelabs.com/  - LinkedIn https://www.linkedin.com/company/refine-labs/  - YouTube https://www.youtube.com/channel/UC0K09cBbbyOJm-LGKl59Ybg

State of Demand Gen Podcast https://refinelabs.com/podcast/ 

MENTIONS (Links) Perry Marshall https://www.perrymarshall.com/  G2 Capterra https://www.g2.com/products/capterra/reviews  Kyle Lacy https://www.linkedin.com/in/kylelacy/ 

Bootstrapping on the streets of New York City to build a brand from scratch is no easy task. Michael Derlicki cut his teeth in a fast-paced environment and worked his way into the luxury champagne industry, eventually being tasked with managing a brand nearly as old as our nation. 

Michael shares his fascinating story and shares insights on what a brand really is, how a luxury brand markets, and the champagne landscape in a time with few public celebrations.

Michael Derlicki - Brand Manager at Champagne Laurent-Perrier - LinkedIn https://www.linkedin.com/in/michaelderlicki/  - Facebook https://www.facebook.com/michael.derlicki  - Twitter https://twitter.com/m_derlicki  - Instagram https://www.instagram.com/m.derlicki/  - YouTube https://www.youtube.com/channel/UCW_2LhOoaa0di9xR7ZYuC-g  Champagne Laurent-Perrier - Website https://www.laurent-perrier.com/en/  - LinkedIn https://www.linkedin.com/company/champagne-laurent-perrier/  - Facebook https://www.facebook.com/ChampagneLaurentPerrierUS  - Twitter https://twitter.com/champagnelpusa  - Instagram https://www.instagram.com/champagnelaurentperrier/  - YouTube https://www.youtube.com/channel/UC7jNHqOu-CD6gWewIm5P5Lg 

MENTIONS (Links) University of Missouri https://missouri.edu/  Oracle https://www.oracle.com/index.html  MillerCoors (Now Molson Coors) https://www.molsoncoors.com/en-US/av?url=https://www.molsoncoors.com/  Champagne Laurent-Perrier https://www.laurent-perrier.com/en/  Grand Siècle https://www.laurent-perrier.com/en/the-wines/grand-siecle-2/introduction/  Simon Sinek https://simonsinek.com/ 

Michael Bartlett is a man of many talents, the foremost of which is understanding human psychology and behavior from a wide variety of standpoints. His thirst for knowledge has led him to pour through a large number of books across a wide range of topics including marketing, copywriting, project management, design thinking, behavioral science, customer experience, human psychology, and many other topics.

Michael has his Masters Degree in Artificial Intelligence and is a certified PMP, CCXP. 

Michael Bartlett - Creator - IMDb https://www.imdb.com/name/nm2408930/?ref_=tt_ov_dr - LinkedIn https://www.linkedin.com/in/michaelbartlettccxp/

Customer Experience Professionals Association (CXPA) - Website https://www.cxpa.org/home - LinkedIn https://www.linkedin.com/company/cxpa/ - Facebook https://www.facebook.com/CXPAssociation/ - Twitter https://twitter.com/CXPA_Assoc - Instagram https://www.instagram.com/cxpassociation/ - YouTube https://www.youtube.com/user/cxpassoc "CCXP Exam Preparation" by Michael G. Bartlett https://www.amazon.com/CCXP-Exam-Preparation-Facts-Giving/dp/1520922817

MENTIONS (Links) "Screenwriting: The Sequence Approach" by Paul Joseph Gulino https://www.amazon.com/Screenwriting-Sequence-Paul-Joseph-Gulino/dp/0826415687 Brandon Sanderson and The Stormlight Archive series https://www.brandonsanderson.com/the-stormlight-archive-series/ "The Context Marketing Revolution" by Mathew Sweezey https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X "Marketing to Mindstates" by Will Leach https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406 "What Customers Crave" by Nicholas Webb https://www.amazon.com/What-Customers-Crave-Experiences-Touchpoint/dp/0814437818 Rory Sutherland https://www.linkedin.com/in/rorysutherland/ The Psychology of Irrationality - Rory Sutherland - YouTube https://www.youtube.com/watch?v=wgpkVsnz7wI&ab_channel=ModernWisdom "Alchemy" by Rory Sutherland https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

Brandon Welch runs Frank & Maven, an advertising agency with a proven method to grow your business in any environment. In today's episode, Brandon breaks down the Maven Method: his agency's tried-and-true framework for business growth based on universal marketing principles. 

We also talk about Brandon's experience writing and publishing his upcoming book, so aspiring authors will want to give this one a listen.

Brandon Welch - Owner and President at Frank & Maven - LinkedIn https://www.linkedin.com/in/brandonrobertwelch/  - Facebook https://www.facebook.com/brandonrobertwelch  - Twitter https://twitter.com/brandonrwelch  - Instagram https://www.instagram.com/brandonrobertwelch/  Frank & Maven - Website https://frankandmaven.com/  - LinkedIn https://www.linkedin.com/company/frank-&-maven/  - Facebook https://www.facebook.com/frankandmaven/  - Twitter https://twitter.com/frankandmaven  - Instagram https://www.instagram.com/frankandmaven/  - YouTube https://www.youtube.com/channel/UCMoy7YaOMHqSO0vnXZ_wUPA  Maven Method Training https://www.mavenmethodtraining.com/  Maven Mondays https://frankandmaven.com/maven-monday/ 

MENTIONS (Links) Tim Ferriss https://tim.blog/  Steven Sisler https://www.linkedin.com/in/stevensisler/  Ashley Mansour http://www.ashleymansour.com/  Writing Coach LA https://www.writingcoachla.com/lawc-home  Roy Williams http://www.rhw.com/  Seth Godin https://www.sethgodin.com/  Wizard Academy https://www.wizardacademy.org/  The Monday Morning Memo  https://www.mondaymorningmemo.com/ 

Rob Drummond is a teacher and a student of "The Maze 2.0"; a term that refers to the way modern users interact with content before purchasing. 

He is the founder of Maze Mastery and host of the podcast bearing the same name. He is an expert in email marketing, follow-up, and multi-channel marketing. 

Rob Drummond - Author at Maze Mastery - LinkedIn https://www.linkedin.com/in/rob-drummond-a88a8443/  - Facebook https://www.facebook.com/magneticexpertise  - Twitter https://twitter.com/robdrummond  - Instagram https://www.instagram.com/robjdrummond/

Maze Mastery - Website https://www.mazemastery.com/  - LinkedIn https://www.linkedin.com/company/the-confusion-clinic/  - Facebook https://www.facebook.com/mazebuilders  - YouTube https://www.youtube.com/channel/UCApfBrsktcoZxgaHiIzA_ng  The Maze Marketing Podcast https://mazemarketingpodcast.com/ 

RobSentMe.com/Ryan 

MENTIONS (Links) Perry Marshall https://www.perrymarshall.com/  Frank Kern https://frankkern.com/  Keep (formerly Infusionsoft) https://keap.com/resources/tools/infusionsoft-email-campaign-performance-tool  Dan Kennedy https://nobsinnercircle.com/  AWeber https://www.aweber.com/  AW Pro Tools https://awprotools.com/  Jack Born http://jackborn.com/  Jermaine Griggs https://www.linkedin.com/in/jgriggs/  Automation Clinic https://automationclinic.com/  ActiveCampaign https://www.activecampaign.com/  Ontraport https://ontraport.com/  Permissions Marketing by Seth Godin https://www.amazon.com/Seth-Godin-Permission-Marketing-Paperback/dp/B00RWSBTOO  Customer Match Lists https://support.google.com/google-ads/answer/6379332?hl=en  WordStream https://www.wordstream.com/  Wordtracker https://www.wordtracker.com/  Chris Davis https://www.linkedin.com/in/businesschris/  Automation Bridge https://automationbridge.com/  All Systems Go! Podcast https://automationbridge.com/all-systems-go/