Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty products. She’s worked for leading beauty-related ecommerce companies such as YOGABODY, Dermstore and ISDIN. She has also contributed to Copyhackers, and is an expert on high-converting copy for websites and product pages. Originally from California, she is now living in Barcelona.