In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.

We cover a lot of ground including:

• The evolution of Lotame.
• The types of data now available in CTV advertising.
• How the converging worlds of retail media & CTV are creating new signals.
• The role of IDs in CTV advertising, and the portability of them.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.