In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode.

We cover a lot of ground including:

• The transformation of TV planning, media buying, and ad delivery.
• How AdTech is shaping the Connected TV (CTV) landscape.
• The expanding range of data powering CTV advertising strategies.
• The impact of AI on creative development and campaign optimization.
• Emerging opportunities at the intersection of retail media and CTV.

And so much more...

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In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.

We cover a lot of ground including:

• How TTD looks at CTV.
• The evolution of programmatic buying in CTV.
• The types of data now available in CTV advertising.
• Why we need fewer walled gardens in CTV, not more.
• The role of open and interoperable IDs in CTV advertising, and why they are needed.
• How the converging worlds of retail media & CTV are creating new opportunities.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.

We cover a lot of ground including:

• The evolution of Lotame.
• The types of data now available in CTV advertising.
• How the converging worlds of retail media & CTV are creating new signals.
• The role of IDs in CTV advertising, and the portability of them.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In S2, E2 of The CTV Podcast, I am joined by James Wilhite, VP Product, Publica by IAS.

We cover a lot of ground including:

• The evolution of CTV AdServing.
• How to combine the best of traditional linear, with digital streaming.
• The role of programmatic standards, in CTV.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.

We cover a lot of ground including:

• How advertising agencies are approaching CTV.
• The evolution of Publicis PMX, TV planning & buying.
• How to combine the best of traditional linear, with digital streaming.
• How ACR data might be used to improve audience measurement, at scale.
• The role of IDs in CTV advertising.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.

We cover a lot of ground including:

• How advertising agencies are approaching CTV.
• The evolution of TV planning & buying.
• How to combine the best of traditional linear, with digital streaming.
• How ACR data might be used to improve audience measurement, at scale.
• The rise of FAST & AVOD in Europe.
• Why DR ad budgets will continue to transition to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.

We cover a lot of ground including:

• The role of operating systems in CTV advertising today.
• The importance of TV OEM interoperability, for an OS.
• The convergence of retail media & CTV.
• How ACR data might be used to improve audience measurement, at scale.
• The rise of FAST & AVOD in Europe.
• Why more DR ad budgets will flow into CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.

We cover a lot of ground including:

• How independent ad agencies are now planning & buying CTV ads.
• Why many are still asking for a managed service.
• The future of CTV audience curation.
• The convergence of retail media & CTV.
• The rise of FAST & AVOD in Europe.
• Why more DR ad budgets will flow into CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.

We cover a lot of ground including:

• How ad agencies are now planning & buying CTV ads.
• What advertisers are asking about CTV.
• What agencies need, to spend more on AVOD and FAST.
• The future of CTV audience measurement.
• The convergence of retail media & CTV.
• The positive role of programmatic technology, in CTV ad buying.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.

We cover a lot of ground including:

• How ad agencies are planning & buying CTV ads.
• What type of data and signals are CTV ad buyers looking for.
• The rise of attention targeting in CTV.
• The convergence of retail media & CTV.
• The future of CTV identity.
• Why DR ad budgets will migrate to CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.