Sign up to save your podcasts
Or
Share How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.
In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.
We cover a lot of ground including:
- How advertising agencies are approaching CTV.
- The evolution of Publicis PMX, TV planning & buying.
- How to combine the best of traditional linear, with digital streaming.
- How ACR data might be used to improve audience measurement, at scale.
- The role of IDs in CTV advertising.
- Why DR ad budgets will continue to transition to CTV.
- And much more...
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Paul GubbinsIn S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.
We cover a lot of ground including:
- How advertising agencies are approaching CTV.
- The evolution of Publicis PMX, TV planning & buying.
- How to combine the best of traditional linear, with digital streaming.
- How ACR data might be used to improve audience measurement, at scale.
- The role of IDs in CTV advertising.
- Why DR ad budgets will continue to transition to CTV.
- And much more...
Hosted on Acast. See acast.com/privacy for more information.