In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.

We cover a lot of ground including:

• The evolution of TV OEMs, and the OS's that power them.
• Why 'streamflation' is driving FAST & AVOD growth.
• What ACR data is, and how it works.
• The rise of interactive TV ads.
• The future of TV ad trading.
• The convergence of retail media & CTV.
• And much more...

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In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.

We cover a lot of ground including:

• The evolution of ad serving, in a streaming age.
• What DAI or SSAI means in CTV.
• The rise of dynamic ad creatives.
• Addressable linear, and how this works.
• What a good streaming ad break should look like, for viewers & advertisers.
• The convergence of retail media & CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.

We cover a lot of ground including:

• The evolution of SSPs, in a streaming age.
• Why PubMatic is now servicing both the buy & sell sides.
• Why CTV is driving increased SPO from ad agencies and DSPs.
• The role of programmatic in CTV advertising.
• How PubMatic grows their CTV business, with sustainability in mind.
• The convergence of retail media & CTV.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.

We cover a lot of ground including:

• How traditional TV broadcasters are competing with streaming services.
• Why broadcast quality TV content works so well for advertisers.
• How ITVX became such a hit with UK TV audiences.
• Why they built their own proprietary AdTech, in Planet V.
• How ITVX plans to work with 3rd party SSPs and DSPs in the future.
• The role of data clean rooms in CTV advertising.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.

In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange. 

We cover a lot of ground including:

• The increasing role of 'curation' in CTV advertising. 
• The evolving SSP ecosystem.
• Why CTV has increased the practice of supply path optimization (SPO).
• How broadcasters, AVOD and FAST services should be thinking about programmatic.
• The future of CTV Identity, and what this might look like. 
• How can CTV advertising be more sustainable.
• And much more...

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In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network. 

We cover a lot of ground including: 

• The growing, but fragmented streaming inventory ecosystem.
• The evolution of agency planning and buying practices.
• Balancing CTV direct sold and programmatic partnerships.
• How streaming publishers should be thinking about SSP and DSP relationships.
• The future of CTV audience measurement.
• How streaming publishers can lean into buy side SPO practices. 
• And much more…

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In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.

We cover a lot of ground, including:

• How the US and European CTV markets differ.
• How ad agencies are planning and buying CTV.
• How broadcasters are adopting programmatic trading.
• The future of CTV identity.
• Why CTV is changing the roles of DSPs and SSPs.
• The role of CTV for SMEs and performance ad buyers.
• And much more...

Hosted on Acast. See acast.com/privacy for more information.