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The evolution of SSPs, in an age of streaming, with Emma Newman, CRO, EMEA PubMatic.
In episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.
We cover a lot of ground including:
- The evolution of SSPs, in a streaming age.
- Why PubMatic is now servicing both the buy & sell sides.
- Why CTV is driving increased SPO from ad agencies and DSPs.
- The role of programmatic in CTV advertising.
- How PubMatic grows their CTV business, with sustainability in mind.
- The convergence of retail media & CTV.
- And much more...
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Paul GubbinsIn episode 5 of The CTV Podcast, I am joined by Emma Newman, Chief Revenue Officer, EMEA, PubMatic.
We cover a lot of ground including:
- The evolution of SSPs, in a streaming age.
- Why PubMatic is now servicing both the buy & sell sides.
- Why CTV is driving increased SPO from ad agencies and DSPs.
- The role of programmatic in CTV advertising.
- How PubMatic grows their CTV business, with sustainability in mind.
- The convergence of retail media & CTV.
- And much more...
Hosted on Acast. See acast.com/privacy for more information.