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Data Break by fifty-five - Global episodes
- Gen AI at Scale: What’s Stopping Brands from Going All In?
Many marketers have embraced Gen AI but a lot of brands are still stuck in pilot mode. What’s holding organizations back from full-scale adoption? In this episode, we sit down with The Brandtech Group’s creative and marketing operations power-house, Oliver Agency, to discuss how Gen AI is optimizing the full marketing funnel and what it takes for brands to finally go all in.
33 min - The Key to Decision-Making: What Powers Marketing Intelligence?
Unlock the secrets to smarter marketing decisions. In this episode, we sit down with Funnel to dive into the world of marketing intelligence, exploring how attribution, marketing mix modeling (MMM), and incrementality testing work together to transform your decision-making process.
40 min - 2024 MarTech Trends: How is GenAI Shaping the Future?
We’re looking at the evolving landscape of the year's predicted MarTech trends, specifically focusing on the transformative force of GenAI and its impact on Marketing Technology.
31 min - The Data Privacy Maze: How Should Marketers Navigate Evolving Privacy Regulations?
In this episode, we dive deep into the ever-evolving landscape of privacy regulations in digital marketing. As we move further into 2024, Marketers are at a pivotal crossroads where Google officially sunsets Universal Analytics and cookies become a thing of the past. We'll explore what marketers should be vigilant about, how they can adapt their marketing strategies, and the critical dos and don'ts to ensure compliance and success.
29 min - Demystifying Data: What is Data Transformation?
As technology and artificial intelligence keep rapidly advancing, data transformation becomes not an option but a necessity. Join us as we demystify this crucial aspect of the digital landscape. Together, we'll explore how data transformation goes beyond the surface to reshape organizations from the core.
28 min
About Data Break by fifty-five - Global
From the publisher's feed
On Data Break by fifty-five, we unravel the complexities of the global marketing industry with insights from leading experts in marketing, business, and technology.