You've heard it many times, and yes, it does make the top 10 in our "Most Commonly Used Buzzwords" list. We are talking about Data-Driven Advertising. So what is it, how is it different from the "old" advertising, and how can marketers do it right? In this episode I am joined by Pilar Acosta, Customer Success Manager & AdTech Expert, to talk all about it. Also, Pilar's unexpected career pivots and her piece of advice that we should all take to heart.