Developing a holistic Customer Experience vision is easier said than done. But so is translating it to a tangible, executable roadmap and making it a reality. In this episode I am joined by Christoph Cuquemel, long-time consultant and most recently co-founder and CEO, to discuss how to move from vision to execution. Christoph shares his tips on developing and deploying use cases that drive results and improve time-to-value. Also, his career story from startup to Enterprise and all the way back.

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Hype events have become an industry norm, with major brands using them to drive sales and brand heat in the form of collaborations and limited drops. When it comes to the digital side of it, this also means overwhelming traffic and order volumes that can sent your sites and apps crashing, leading to frustrated customers and revenue loss. It sounds scary, right? Certainly not for Frank Billing, who's run hype events for major brands for several years. In this episode, he joins me to discuss how can you avoid all of that and instead offer the premium experience that should be associated with a premium product.

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For the first episode of season 3, I am joined by MarTech guru and most recently Partner at ARC Arise Consulting, Niklas Nikolaidis, to discuss the current state of MarTech, how today's environment affects marketers and what they should consider when developing and deploying impactful strategies. In addition, Niklas shares his career journey from enterprise business to startup to consultancy - and to back all over again - along with his favorite resources for finding knowledge and inspiration (check those out below!).

Niklas's Knowledge and Inspiration go-to list:

Podcasts

Websites

Books

We are moving away from pure business talk for a moment to focus on a topic that should be top-of-mind for every business leader. In this episode I am joined by Tugba Avci, Success Manager and women's rights activist, for an eye-opening conversation on what it feels like to be a woman in Tech and business in general, her personal experiences, the status of workplace equality and what strong allyship looks like. 

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As every good marketer knows, measuring and optimizing performance is a critical part of the job. To kick off season 2, I am joined by Douglas Cryns, Success Management leader and Marketing Intelligence expert, and we talk about why measuring marketing performance is important, how to do it right and what to watch out for! Also, Doug shares his story of getting into Tech and the career advice that stuck with him.

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How important is investing in adoption when rolling out a new piece of tech for your organization? You probably guessed the answer. In this episode I am joined by Antonio Lobo - dear friend, former colleague, current Head of CRM and adoption expert - to discuss this very question and tap into his wisdom on adoption practices, tactics and success measures. Also, don't miss the advice that helped drive his career so far.

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