Cookies and Code

State of MarTech and strategies that move the needle, with Consultancy Partner Niklas Nikolaidis


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For the first episode of season 3, I am joined by MarTech guru and most recently Partner at ARC Arise Consulting, Niklas Nikolaidis, to discuss the current state of MarTech, how today's environment affects marketers and what they should consider when developing and deploying impactful strategies. In addition, Niklas shares his career journey from enterprise business to startup to consultancy - and to back all over again - along with his favorite resources for finding knowledge and inspiration (check those out below!).

Niklas's Knowledge and Inspiration go-to list:

Podcasts

  • In Depth by First Round Capital
  • NfX Podcast and blog
  • Growth TL;DR
  • Websites

    • Adexchanger.com
    • Producthunt.com
    • Books

      • Good strategy, Bad strategy by Richard Rumelt
      • Zero to One by Peter Thiel
      • ...more
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        Cookies and CodeBy Stefanos Korakas