You've heard it many times, and yes, it does make the top 10 in our "Most Commonly Used Buzzwords" list. We are talking about Data-Driven Advertising. So what is it, how is it different from the "old" advertising, and how can marketers do it right? In this episode I am joined by Pilar Acosta, Customer Success Manager & AdTech Expert, to talk all about it. Also, Pilar's unexpected career pivots and her piece of advice that we should all take to heart.

In this episode I am joined by Ibrahim Balla, Software Architecture mastermind, Salesforce Marketing Cloud Guru and serial Consulting Practice builder across regions, and we talk Solution Architecture - what it is all about, what are unique challenges and exciting aspects of the job and what it takes to become a great Solution Architect. Also, Ibrahim's unusual career pivots that led to becoming a Software Developer. 

Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: anchor.fm/cookiesandcode/message

In this episode I am joined by long-time techie and currently Senior Architect at Salesforce Vahe Ayvazyan, and we talk about industry changes in AdTech, the cookie-less (or, ahem, maybe not so cookie-less) future in digital advertising and what can marketers and publishers do to prepare. Also, why Vahe would be a gazillionnaire if he patented his first ever program.

Be part of the conversation and share your thoughts or comments on the topic by leaving a voice message here: https://anchor.fm/cookiesandcode/message

In this episode I am sitting down with a Salesforce Project Manager, Nathan Jamin, and we are going through an old article of mine written a few years ago, titled "10 lessons learned doing CRM projects", to assess each of those lessons with fresher perspectives and newfound knowledge.  

Anything we missed that you would like to share? Feel free to share with us a voice message using this link: https://anchor.fm/cookiesandcode/message! Note that we may use these voice messages in upcoming episodes in order to address your questions or feedback.

In this episode - let's call it episode 0 - I am sharing a bit more about Cookies & Code as a podcast, the structure and content that I am aiming for a bit about my background and motivation to start a podcast and how you can be part of the conversation.