Buying cycles, like any human conversation, can often extend over various channels until they conclude. How do you scale this up to the millions, making sure every single one feels unique and consistent? In this episode I’m joined by Data-Driven Marketing Expert Laura Kirndorfer, and we discuss personalization, how it has evolved, the importance of real-time and key considerations in creating personalized experiences. Also, Laura shares her podcast recommendations (for German speakers)!

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