Hype events have become an industry norm, with major brands using them to drive sales and brand heat in the form of collaborations and limited drops. When it comes to the digital side of it, this also means overwhelming traffic and order volumes that can sent your sites and apps crashing, leading to frustrated customers and revenue loss. It sounds scary, right? Certainly not for Frank Billing, who's run hype events for major brands for several years. In this episode, he joins me to discuss how can you avoid all of that and instead offer the premium experience that should be associated with a premium product.

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