Key highlights:0:46 - James’ introduction04:17 - Business intelligence and making everyone a data analyst for better results 06:20 - Using data to manage your brand’s first impressions 11:27 - How to get customers clicking on Amazon 14:00 - The formula for Amazon
16:46 - Brand tools on Amazon 18:51 - How to approach getting on to new channels 21:05 - The one thing that’s a no-brainer 25:54- Subscribe and Save on Amazon33:21 - Why to leave Amazon customers on Amazon 40:11 - Using Amazon data to launch in other places
45:04 - James’ ideal lunch guests 46:54 - James’ recommended marketing tools
If you’d like to connect with James, you can connect with him on Linkedin or email him on
[email protected]