In this episode of the Localization Fireside Chat, Robin Ayoub talks with Jacob Crocket, Founder of HireAligned, about how hiring is moving beyond resumes and instinct. Jacob explains how AI Guided Culture Assessments help companies understand their real cultural DNA, align talent with teams, and reduce turnover through better fit based hiring.

We dig into why fit first, skills second can improve retention, how culture can be measured through data, and why companies must move away from gut based hiring decisions if they want strong, lasting teams.

A valuable discussion for founders, HR leaders, hiring managers, and anyone who builds teams.

https://youtu.be/44ukXZ_g3LQ

00:00 Intro and welcome
00:27 Episode reach and growth update
01:23 Meet Jacob Crocket
02:14 Data and AI background
03:07 Healthcare AI story and insight
04:28 Startup life and people alignment
05:21 Corporate vs startup culture
06:43 Running a business solo
07:34 Taxes, accounting, and realities
08:52 Why Jacob became a founder
10:44 From healthcare to hiring tech
11:39 Meaning and belonging in work
12:05 Learning agility, curiosity, growth
13:26 Misalignment and friction at work
14:22 When company and employee both feel wrong fit
15:38 Hiring patterns and turnover
17:00 Big org vs startup hiring dynamic
17:57 Mapping culture with AI
18:24 Culture baseline through conversation
19:20 Real values vs wall values
20:11 Measuring cultural behaviors
21:38 Amazon turnover culture example
23:31 AI and healthy skepticism
24:17 Dishes analogy for AI usage
25:36 88 percent retention improvement case
26:48 Hiring by location culture patterns
27:44 Alignment and belonging
28:13 Bias, culture, and fairness
29:36 Alignment vs prejudice
30:56 Data driven bias mitigation
31:47 Women and workplace equity
32:43 CEO culture reality check
34:06 Leadership blind spots
35:01 Gut feeling hires gone wrong
36:00 Resume bloat and AI screening
37:53 Fit first screening approach
38:51 Hiring mindset shift
39:46 Bad interview questions
41:05 Behavioral evidence wins
42:30 Connect with Jacob
42:55 Closing remarks

Jacob Crocket | Founder, HireAligned
LinkedIn: https://www.linkedin.com/in/jacobfcrockett/
Website: https://www.hirealigned.com

Robin Ayoub | Localization Fireside Chat
Podcast: https://localization-fireside-chat.simplecast.com
YouTube Channel: https://www.youtube.com/@LocalizationFiresideChat
Website: https://www.robinayoub.com

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

Support the show
Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.

Disclaimer
Views are for education and discussion. Apply judgment in your own context.

Tags
#L10NFiresideChat #localization #hiring #recruiting #leadership #ai

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.