Darren Cassidy, President of Western Europe, joins Louella to share how Xerox is driving data innovation throughout its business, products and services to unlock its value for clients.

They explore:

·        The Xerox Reinvention Strategy

·        How Xerox is addressing legacy brand perceptions through brand partnerships with cutting-edge innovators like Aston Martin Formula 1

·        Why unlocking and managing unstructured data supports a wealth of use cases to get data working for customers

·        Data’s power to drive targeted, omnichannel marketing campaigns – where printed direct mail still has a big part to play

·        Channel strategy and key investments that will drive success

Learn more about Xerox at https://www.xerox.com

Quocirca's technology industry insights can be found at https://www.quocirca.com

Microsoft Universal Print: Universal Print – Cloud Based Print Solution

Timestamps

00:00 – Introduction

00:28 – Welcome

00:59 – Introduction to Darren

01:58 – Xerox’s Reinvention Strategy overview and key principles

04:05 – How is Xerox addressing legacy brand perceptions

06:15 – Xerox’s Aston Martin Formula 1 partnership including augmented reality innovations and client experience support

07:32 – How releasing data is helping customers transform their businesses

10:50 – The power of quality, accurate data for personalisation and effective automation

13:05 – Building data-driven omnichannel communications capabilities and the role direct mail still plays

14:52 – How Xerox is supporting customers to automate and implement intelligent document processing

16:42 – XMPie software enabling Xerox services

17:59 – Augmented reality’s potential to support complex digital-physical processes with contextual data in real-world scenarios

19:07 – Xerox’s new channel strategy

21:04 – Support for the channel with assessment tools across MPS, security and sustainability

22:11 – IT services expansion in the mid-market and partner enablement to capitalise on convergence in IT and print infrastructure.

23:13 – Key 2025 trends of AI, automation and analytics driving differentiation and opportunity

Hosted on Acast. See acast.com/privacy for more information.