As small business owners, we are always looking for ways to increase business success. Data is all around us and when used, it can help us achieve better results in our marketing efforts. This episode of Inside the Coach’s Corner:  Tips for Small Business provides insight on various data analytic tools, the kind of information they can provide, and how to use that information to make business decisions. 

[1:15] Why Data Analytics is Important

[1:45] Setting Marketing Goals

[2:14] Key Metrics to Measure

[2:45] Website Analytics Tools 

[3:05] Website Metrics to Review and Why 

[4:15] Social Media Analytics and What to Measure

[5:07] Grassroots (Non-digital) Analytics Tools 

[6:06] Wrap-up 

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