A marketing strategy allows you to market smarter, not harder. In this episode of Inside the Coach’s Corner:  Tips for Small Business, we discuss using a diversified marketing approach to increase reach and sales. Listen in to hear the advantages of diversified marketing, segmenting your audience, managing marketing risks, and more. 

[0:59] Strategies for Using a Diversified Marketing Approach

[1:30] Benefits of Using a Variety of Marketing Channels

[1:53] Segmenting Your Audience

[2:21] Managing Marketing Risks

[3:17] Strengthening Your Brand 

[3:25] Allocating Resources 

[3:53] Example of Diversified Marketing

[4:28] Wrap-up

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. 

Diversified Marketing Blog:  https://www.harmonbusinessconsulting.com/post/broadening-your-reach-how-diversified-marketing-enhances-long-term-success

Email:  [email protected]

Instagram @HarmonBusinessConsulting

Facebook @HarmonBiz

Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

In this episode of Inside the Coach’s Corner:  Tips for Small Business, I share common questions that I’ve recently received, and give my expert advice as a small business coach. This includes current trends, marketing ideas, dealing with being overwhelmed as a solopreneur and more. Listen in to see if questions that you have get answered. If questions that you have are not answered in this episode, drop a note in the comments or message me with questions.

[1:16] What trends do you see this holiday season?

[1:59] What type of marketing trends are you seeing? 

[2:40] How much should I budget for marketing?

[3:29] Besides social media, how can I get sales? 

[4:32] How do I find temporary staff for the holiday season?

[4:58] How do I handle being overwhelmed?

[5:38] Wrap-up

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. 

Email:  [email protected]

Instagram @HarmonBusinessConsulting

Facebook @HarmonBiz

Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

When you put time and money into a new product or service, you want to have a launch that gives you a return on your investment. This episode of Inside the Coach’s Corner:  Tips for Small Business provides strategies to have a successful product launch including pre-launch, launch, and post-launch trips to get sales! Don’t rely on a “post it and they will buy” strategy.” Be intentional about your sales and marketing strategies to increase your customer conversion rate. 

[1:03] What Should a Product Launch Include

[1:25] Developing Your Goals

[1:40] Competitor Analysis

[2:16] Marketing Strategies and Content Creation 

[2:43] Setting a Marketing Budget 

[3:01] Product Pre-launch Marketing 

[3:38] Product Launch Day Activities 

[4:39] Product Post-Launch Ideas

[5:30] Other Considerations

[5:58] Wrap-up 

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. 

Instagram @HarmonBusinessConsulting

Facebook @HarmonBiz

Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

Service based businesses can capitalize on the Holiday Sales Season, too! Creating a Holiday Sales Plan can give you a push to help you meet your sales goal for the year. This episode of the Inside the Coach’sCorner podcast I dedicated to helping service-based businesses prepare for the holiday sales season. I share examples of goals that you can set, sales strategies, marketing ideas, and tips on how to create a diversified marketing campaign. If you are a service-based business, you don’t want to miss this episode!

[0:30] The Effects of Discounting Prices

[0:47] The Focus of Holiday Sales Planning

[1:35] Why Goal Setting Is Important

[1:42] Where to Focus Your Goal

[2:15] Examples of Service Based Business Goals

[3:05] Setting a Holiday Sales Season Timeline For Your Business

[3:57] Brainstorming Sales Strategies

[5:28] How to Create a Diversified Marketing Campaign

[6:47] Bonus Tip

[7:04] Wrap-up

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released.

Free Holiday Sales Season Planning Guide:  https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan

Follow Me: 

Instagram @HarmonBusinessConsulting Facebook @HarmonBiz

Visit my website at www.harmonbusinessconsulting.com for additional free resources for small business owners or to book a free business coaching consultation.

Creating a Holiday Sales Plan can help you have a strong 4th quarter and finish the business year out successfully. This episode of the Inside The Coach’s Corner podcast I dedicated to helping product-based businesses prepare for the holiday sales season. I share holiday events you can consider, developing a diversified marketing plan, customer experience, and more. If you are a product-based business, you don’t want to miss these strategies and tips!

[0:30] 4th Quarter Preparations

[1:24] The Importance of Holiday Goal Setting

[2:03] How Many Goal To Set For the Holiday Sales Season

[2:20] Examples of Holiday Goals That You Can Consider 

[3:18] Holiday Sales Season Timeframe and Event Ideas

[5:04] Brainstorming Strategies to Meet Your Goals

[6:17] Creating a Diversified Holiday Marketing Campaign

[7:30] Bonus Tip

[8:28] Wrap-up 

Subscribe to Inside the Coach's

Free Holiday Sales Season Planning Guide: https://www.harmonbusinessconsulting.com/free-resources/holidaysalesplan

Follow Me: 

Instagram @HarmonBusinessConsulting | Facebook @HarmonBiz

As small business owners, we are always looking for ways to increase business success. Data is all around us and when used, it can help us achieve better results in our marketing efforts. This episode of Inside the Coach’s Corner:  Tips for Small Business provides insight on various data analytic tools, the kind of information they can provide, and how to use that information to make business decisions. 

[1:15] Why Data Analytics is Important

[1:45] Setting Marketing Goals

[2:14] Key Metrics to Measure

[2:45] Website Analytics Tools 

[3:05] Website Metrics to Review and Why 

[4:15] Social Media Analytics and What to Measure

[5:07] Grassroots (Non-digital) Analytics Tools 

[6:06] Wrap-up 

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. 

Follow Me:

Instagram @HarmonBusinessConsulting

Facebook @HarmonBiz

Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

You’ve started your business, but are you truly prepared to be a small business owner? Jean Opa Price joins us on this episode of Inside the Coach’s Corner:  Tips for Small Business and shares her knowledge about being a prepared business owner and protecting your most valuable assets.

Listen in to hear information about liability insurance,  errors and omissions insurance, key man’s insurance, and more. There’s no need to use GoFundMe, hold car washes and barbecues, or pass the bucket around when emergencies happen. There’s a lot of information available to prepare you for these events ahead of time. 

Remember to subscribe so you never miss an episode. We're here to provide insights and support to help your business thrive.

[1:34] Becoming an Informed & Prepared Business Owner

[2:34] Starting Part-Time

[3:45] Shopping For Programs That Fit Your Needs

[4:25] Transitioning From Employee to Entrepreneur

[6:14] What To Think About Before You Transition 

[7:00] Action Steps to Plan for Success

[8:45] Exploring the 50 Years of Hip-Hop Model

[10:09] Insurance Solutions - Options to Consider

[15:35] Top Priorities 

[15:35] Review & Upgrade Your Coverage

[16:12] Other Considerations

[17:18] Jean Opa Price Client Success Story

[17:18] Understanding Your Policies & Contracts

[28:30] Wrap-up

Contact Jean Opa Price @[email protected]  or 323-817-5249 

Website:  https://www.insurancesolutions4all.com

LA South Chamber of Commerce Events: https://www.lasouthchamber.com/upcoming-events.html

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. Follow on Instagram @HarmonBusinessConsulting and Facebook @HarmonBiz. Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

Get ready to meet our guest Tanisha Robinson, Virtual Assistant. Tanisha is sharing some golden insights about how a virtual assistant can take your business to the next level and give you an extra set of hands to help your business succeed.

We’re diving into the virtual assistant phenomenon. It's not just a pandemic trend; it's a lifestyle choice that provides flexibility and amazing opportunities. Listen in to learn why more and more entrepreneurs are opting to hire virtual assistants.

Tanisha spills the beans on how she started as a virtual assistant, overcame challenges, and found balance. If you're considering hiring a virtual assistant, Tanisha has some valuable tips. It's not just about skills; it's about reliability, availability, and aligning with your business needs.

Remember to subscribe so you never miss an episode. We're here to provide insights and support to help your business thrive.

[1:24] The Virtual Assistant Phenomenon

[2;32] Getting Started As A Virtual Assistant

[4:40] Networking and Collaborations

[5:55] Overcoming Challenges and Creating Balance

[7:00] Being Authentic

[11:33] How Virtual Assistants Bring Value to Entrepreneurs

[14:58] Denesha's Virtual Assistant Services

[17:14] Technologies Used By Virtual Assistants

[18:21] What To Look For When Choosing A Virtual Assistant

[19:43] Onboarding Your Virtual Assistant

[21:53] Virtual Solutions: Client Success Story

[24:13] Trends in the Virtual Assistant Industry

[28:30] Wrap-up

Denesha Robinson Email: [email protected]

Free Task Analysis Checklist: https://denesharobinson.gumroad.com/l/aytflj
Audit your tasks and determine what to outsource.

Learn more about Denesha: https://linktr.ee/DeneshaRobinson

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. Follow on Instagram @HarmonBusinessConsulting and Facebook @HarmonBiz. Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

August 2, 2023

Inside the Coach's Corner

Episode 2: The Power of Networking for Entrepreneurs

Building a strong network can be a game-changer for your company. This episode of Inside The Coach's Corner, we'll explore the benefits of in-person networking and the power it has for business growth.

Why networking is important 1:00

The Benefits of Networking 1:47

How to find relevant networking events 3:30

Preparing for networking events 4:26

How to work the room 4:53

Follow-up strategies 5:59

Subscribe to Inside the Coach's Corner so you can receive notification when new episodes are released. Follow on Instagram @HarmonBusinessConsulting and Facebook @HarmonBiz. Visit my website at www.harmonbusinessconsulting.com for free resources for small business owners or to book a free business coaching consultation.

July 19, 2023

Inside the Coach's Corner

Episode 1: Using Ai for Small Business Marketing

If you are an entrepreneur wondering if Ai is right for your business, or if you're new to Ai and still trying to figure it out, this episode is for you! In this episode we explore Ai Basics including what Ai is, what Ai is not, different Ai tools, examples of how to us Ai, and cautions related to using Ai.

Subscribe to Inside the Coach's Corner so you can receive notifications when new episodes drop. Follow on Instagram @HarmonBusinessConsulting and Facebook @HarmonBiz. Visit my website for free resources for small business owners or a free business coaching consultation at www.harmonbusinesscoaching.com.