When you put time and money into a new product or service, you want to have a launch that gives you a return on your investment. This episode of Inside the Coach’s Corner:  Tips for Small Business provides strategies to have a successful product launch including pre-launch, launch, and post-launch trips to get sales! Don’t rely on a “post it and they will buy” strategy.” Be intentional about your sales and marketing strategies to increase your customer conversion rate. 

[1:03] What Should a Product Launch Include

[1:25] Developing Your Goals

[1:40] Competitor Analysis

[2:16] Marketing Strategies and Content Creation 

[2:43] Setting a Marketing Budget 

[3:01] Product Pre-launch Marketing 

[3:38] Product Launch Day Activities 

[4:39] Product Post-Launch Ideas

[5:30] Other Considerations

[5:58] Wrap-up 

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