In this episode of What’s Working in Ecommerce, Will Perry from Reason Agency and the Elite Media Buyers Academy shares his proven strategies for reducing customer acquisition costs and scaling ad campaigns on paid social. Will and his team have managed over $100M of ad spend for their clients. He teaches others how to do the same in his course and private training group. 

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/   You can find Will Perry from Reason Agency here: https://www.reasonagency.co/  https://www.linkedin.com/in/will-perry-4a483958/

https://www.elitemediabuyersacademy.com/try7-1654127354272

Timestamps:

0:00 Intro 2:31 The Creative Side of Running an Ecommerce Business 07:47 Scaling Up a Brand 14:00 Evaluating Clients 17:36 How to Reduce Customer Acquisition Costs