With consumer trust at an all-time low, data remains a cornerstone of modern marketing, especially in the digital ecosystem. It’s how brands bring value to their consumers and how they serve them relevant content. So, despite all of the risks that data sharing brings, it has become an essential part of how marketers engage with their consumers and smart marketers won’t give that up. Cary Lawrence, SocialCode's GM, of Audience Intelligence Platform, will outline guidelines for data management and activation to keep your data secure while maximizing the impact it can have on your bottom line.

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