Our host Peggy Anne Salz welcomes Shumel Lais, CEO of Appsumer, who details what marketers need to know - and the steps they need to take - to improve data-driven marketing, take control of their data and boost the performance of their paid marketing budgets. Lais, who has led UA teams and campaigns for 30 brands before founding Appsumer, draws from his agency experience to recount the story of how (and why) he set about to build the “advertising analytics of the future.”