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If you're running a freelance web development business or a small agency, you might be asking yourself how you can find bigger clients with bigger budgets. Taking on bigger clients can be a bit scary, but can also come with incredible professional and financial rewards.In this episode of PressThis, we interview Amber Hinds of Road Warrior Creative as she shares her journey of growing her freelance into a agency servicing some of the biggest brands in the US.

Amber shares her struggles along the way, tips for a successful transition to servicing the enterprise, and ways you can start to supercharge your freelance business or small agency.

If you're looking for new ways to grow big in 2020, listen to this episode of PressThis now!

Listen to "How I grew my freelance business into an agency servicing enterprise clients with Amber Hinds of Road Warrior Creative" on Spreaker.

In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful. Download

Consumers may be lukewarm about getting promotional messages, but a new study suggests they genuinely welcome more messages if they are useful and timely. Our host Peggy Anne Salz catches up with Jeff Hasen, Director of Communications, Sinch, a company providing personalized messaging and other related services, to discuss how messaging — including notifications, rich messaging and chatbots — can fill voids in customer experience. They also explore the "opportunity gap" for conversational messaging and brainstorm how businesses can meet their customers' unmet need for more (and more personal) messaging while respecting personal privacy concerns.

Listen to "How To Meet Your Customers' Unmet Needs For Conversational Messaging" on Spreaker.

"Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy to use! Jackie shares her thoughts on the UX considerations you should take into account when building sites, and how you can incorporate those considerations into your process. If you're worried your UX promises are a bit empty, listen to this episode of PressThis and up your UX game now!"

"For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an eCommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing visitors to do nothing at all? In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimization to reduce cancels, alleviate refund requests, reduce your support costs, and any number of other ways to encourage valuable inaction. If you're focusing all your time on the normal aspects of CRO, you're missing out on huge ways to grow. Quit leaving money on the table, and listen to this episode of PressThis now!"

Listen to "Press This 2019 Rewind: 10 Usability Heuristics And Un-Conversion Rate Optimization" on Spreaker.

Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans and budgets on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, marketing automation and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities.

Listen to "Things you Should Be Thinking As a PPC Manager" on Spreaker.

One of the key powers of the WordPress ecosystem are the over 50,000 plugins you can use to build your next experience FASTER. In a sea of options though, how do you know which plugins are best and which plugin might cause you big headaches down the road?In this episode of PressThis, show host David Vogelpohl and WordPress engineer Judy Anderson discuss how you can go about picking the best plugins for your site. David details how to audit a plugins' wordpress.org listing, asses the code quality of plugins, and go about auditing the team and company behind plugins you may use.

Choosing a plugin is like choosing a partner in your business, so learn what you can do to help choose amazing plugins that help drive amazing results. Listen to this epiosde of PressThis now!

Listen to "Perfectly Practical Tips for Picking Plugins" on Spreaker.

John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files.

Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.

John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook.

Listen to "SEO 101 Episode 371: 2019 Rewind" on Spreaker.

Researchers at MIT have found a way to make graphene with fewer wrinkles, and to iron out the wrinkles that do appear. They found each wafer exhibited uniform performance, meaning that electrons flowed freely across each wafer, at similar speeds, even across previously wrinkled regions. Credit: Massachusetts Institute of Technology. Glenn Gabe noticed that if you try to block Google from showing your news stories in just Google News by blocking Googlebot-News, it no longer works. So if you want to follow the old advice (I do not see new advice) to block Google News, you can no longer use the feature to block Googlebot-News. Just to be clear, this is specific to using noindex for Googlebot-News. Russ Jones from Moz did a Twitter poll asking if you report rankings related to Bing and Yahoo to your clients and stakeholders. With almost 900 responses, 86% said they do not, while only 14% said they do. Joy Hawkins posted in the Local Search Forums that she is now seeing, sometimes, a new delivery truck icon in some local panels in the Google mobile results. When you click on that delivery truck icon or the the text on the same line, it will show you where that business serves outside of the primary location listed.

Listen to "Blocking Googlebot-News And Bing & Yahoo Rankings" on Spreaker.

“Retention is the new acquisition” is the mindset that has allowed Eric Ralls, Founder & CEO of PlantSnap, to turn his app — which allows users to capture an image of a plant or flower and identify it within seconds — into a habit for its 33 million users and counting. Plantsnap doesn’t just encourage nature lovers. It has inspired users to be a community of citizen scientists, using the app to feed into projects and initiatives to educate about global warming and monitor its impact. I chat with Eric about his creative campaigns (one that used perfect timing and precise personalization to increase retention rates by 61%) and the creative spark that gave him the idea for his app — and others coming in the pipeline. We also discuss AI, the innovation he has merged with his love for our planet, and get an update on his StartEngine crowdfunding campaign (you can get involved here) to build similar apps and grow their team.

Listen to "How Plantsnap Turns App Users Into Citizen Scientists And Rockets Retention Rates" on Spreaker.

After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.

Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform.

Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies.

Liz doesn't think you're sending too much on email, and she's got the data to prove it. If we're not sending too much on email, then what's keeping our email from being more productive? Listen in to hear her take.

Resources and links discussed:

Connect with Liz: https://www.linkedin.com/in/liz-willits/

Learn more about AWeber: https://www.aweber.com/

30-day Trial of AWeber: https://www.aweber.com/order.htm

AWeber Smart Designer: https://www.aweber.com/email-templates-smart-designer.htm?utm_source=awblog&utm_medium=email&utm_campaign=smartdesigner&utm_content=blogcontent092619smartdesignerannouncement

Follow Brian on Twitter: https://twitter.com/bmassey

Learn more about Conversion Sciences: https://conversionsciences.com/

Listen to "What Data Tells Us About Email | Liz Willits" on Spreaker.