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Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030. At the other end of the spectrum, China is striking out in new directions, entering new markets -- and winning. Whether the goal is to partner with Chinese tech leaders going global or identify tactics to target Chinese consumers, David Sullivan, Founder & Managing Director of Alliance Development Group (ADG), covers all the critical go-to-market questions. David has over 25 years of experience assisting Western technology companies with Asia and China strategy, growth, corporate development, business development, and operations. He discusses the opportunities and roadblocks in the Chinese market today and offers advice to mobile tech companies concerned about protecting their IP in China. Finally, David shares how ADG qualifies targets and drives the entire in-country business development and technical cooperation process for an impressive and growing roster of clients.

Listen to "Go-To-Market Strategies And Growth In China: Positioning Your Company On The Right Side Of Opportunity" on Spreaker.

Having a true understanding of your target customer is the first step in building an effective marketing plan.

How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?

Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.

In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.

Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.

Listen to "Understanding Marketing Through Time, Expertise, and Interest" on Spreaker.

"Marketing needs to generate more leads," says sales.

"Sales needs to follow up on the leads we're sending them," says marketing.

Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.

This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.

In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.

Resources and links discussed:

Connect with Chris

Learn more about InnerView

Check out the brand transfer score blog

Follow Brian on Twitter @bmassey

Learn more about Conversion Sciences

Listen to "Bridging the Canyon Between Marketing and Sales | Chris Wallace" on Spreaker.

"For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing vistors to do nothing at all?

In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimization to reduce cancels, alieviate refund requests, reduce your support costs, and any number of other ways to encourage valuable inaction.

If you're focusing all your time on the normal aspects of CRO, you're missing out on huge ways to grow. Quit leaving money on the table, and listen to this epiosode of PressThis now!"

Listen to "Unconversion Rate Optimization (uCRO) - Making Money from Visitors Who Do Nothing" on Spreaker.

App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic. We get an insider’s view on this and more from Mikhail Biteryakov, Traffic Manager and Analyst at Joom, a fast-growing e-commerce marketplace headquartered in Russia. Mikhail, who goes by Mike, speaks candidly about his personal journey from a focus on UX to a passion for data-driven marketing. Mike, a Mobile Hero recognized for his app marketing achievements, provides his pick of strategies marketers can take to achieve success and the approaches they can use to fight mobile ad fraud and win. He also talks about the future of marketing and why dynamic creatives are the one to watch.

Listen to "The Smart Way To Combat Mobile Ad Fraud – And Other Essential Marketing Shortcuts" on Spreaker.

Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Google has updated its video structured data help document with new information on some of the latest enhancements to video search results. The updated document has details on how to mark timestamps on YouTube videos, how to monitor performance in Search Console, and more screenshots to show the new structured data types in action. Mike Blumenthal posted a screen shot on Twitter showing a possible sign that Google My Business may be experimenting with doing its own booking or reservation system or engine. He showed that under the booking tab, that Google was listed as a provider.

Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or "best practices" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery.In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy to use!

Jackie shares her thoughts on the UX considerations you should take into account when building sites, and how you can incorporate those considerations into your process.

If you're worried your UX promises are a bit empty, listen to this episode of PressThis and up your UX game now!

Listen to "10 Critical UX Heuristics You can Use to Build Better Websites with Jackie D'Elia" on Spreaker.

Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a searcher may have. A site owner rarely can create content to satisfy all possible intents and it's important to have methods or at the very least, develop instincts to assess which intents the engines are going to weight most heavily. This session looks at the principles behind how the engines accomplish this, but more importantly - how site owners and SEOs can use this information to generate content strategies and page layouts to maximize their own probability of improving their rankings.

Listen to "Building Content For All Intents" on Spreaker.

Josh Levin is the national editor at Slate and the host of the sports podcast Hang Up and Listen. He previously worked at the Washington City Paper and has written for Sports Illustrated, the Atlantic, GQ, and Play: The New York Times Sports Magazine. He is a graduate of Brown University. The Daily Beast calls his book, The Queen: The Forgotten Life Behind an American Myth (Little, Brown and Company), "one of the most outlandish true crime capers of the season. On the South Side of Chicago in 1974, Linda Taylor reported a phony burglary, concocting a lie about stolen furs and jewelry. The detective who checked it out soon discovered she was a welfare cheat who drove a Cadillac to collect ill-gotten government checks. And that was just the beginning: Taylor, it turned out, was also a kidnapper, and possibly a murderer. A desperately ill teacher, a combat-traumatized Marine, an elderly woman hungry for companionship— after Taylor came into their lives, all three ended up dead under suspicious circumstances. But nobody- not the journalists who touted her story, not the police, and not presidential candidate Ronald Reagan- seemed to care about anything but her welfare thievery. Part social history, part true-crime investigation, Josh Levin's mesmerizing book, the product of six years of reporting and research, is a fascinating account of American racism, and an exposé of the "welfare queen" myth, one that fueled political debates that reverberate to this day.

Listen to "The Queen: The Forgotten Life Behind an American Myth" on Spreaker.

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate. Chris talks about the company’s multi-award-winning Caller SDK and walks us through how developers using Calldorado can use the ability to display detailed call information along with relevant features to enhance the app experience for users and increase revenues for their business. He also explains the challenges facing indie developers, details the importance of increasing customer lifetime value (LTV) and directs us to AppChat, the must-read resource devs need to keep on top of app news.

Listen to "How App Developers Can Turn Increased Engagement Into Greater Revenues" on Spreaker.