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We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

"The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before.

Using block-focused strategies is allowing content creators to create unique and beautiful experiences the same day they have the idea, and often without needing help from a developer. Developers are discovering that by empowering content creators they are now free to innovate in inspiring ways without being saddled with a mountain of ""soul-crushing"" landing page tickets. Of course, brands are benefiting from the increased velocity in bringing ideas to life and the innovation and integrations development teams are now free to build.

The web is poised to innovate a LOT faster.

But what about YOUR block strategy? What are you doing to inspire your dev team and empower your marketing teams?

In this episode of PressThis, host David Vogelpohl shares his thoughts on the impact the new block editor is having in WordPress, strategies & tactics for building your own ""block arsenal"", and how you can deploy a block strategy that allows your developers to build innovative experiences your content creators LOVE to use.

Stop wondering ""I wonder what the heck I'll do with Gutenberg?"". Listen to "Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use" on Spreaker.

Lance Loveday (@loveday) is the founder and CEO of Closed Loop, a digital advertising agency that specializes in paid media management. 

As an optimizer by nature, digital marketing comes naturally to Lance. He’s analytical but also creative - he uses his left brain and his right brain. 

In this episode, we discuss the tough questions to ask when bringing on external resources to solve your most important problems. Listen in as we explore how to find an agency relationship that gives you a competitive advantage.

Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.

In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!

Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people, evoking emotion from your audience, making irresistible offers that visitors WANT to purchase, and how you should think about landing page layouts to tell the value story you're trying to deliver.

If your landing page strategy starts and stops with UX optimization, open up your mind and learn how optimize your landing pages that tell compelling stories can help you escape the landing page failure paradox.

Listen to this episode of PressThis now!

Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and contentsyndication campaigns on platforms including Google AdWords, Bing Ads, Facebook, LinkedIn, and more.

LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes the largest deals. They're the only agency worldwide that's a LinkedIn certified marketing partner. Their team of experts have managed over 300 LinkedIn Ads accounts, spent a cumulative $110M+ on LinkedIn, which includes 4 of LinkedIn's top 10 accounts. They make LinkedIn Ads rock and have the results to prove it.

Erin Collis, Marketing and Communications Manager at Corradi USA, has a lot on her plate (as we suspect you probably do as well). 

Most marketers are holding dozens of ideas in their minds, many of which are in opposition, and then these poor souls are expected to be creative and thoughtful amidst all of this. It’s a barrier to a culture of experimentation in marketing, product development, and more.

Listen in as Erin discusses the challenges of being a digital marketer in 2019.

Resources and links discussed:

Connect with Erin Learn more about Corradi USA Follow Brian on Twitter @bmassey  Learn more about Conversion Sciences

John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files.

Are you an advanced developer looking to optimize your CI/CD workflow with WordPress? Are you still beefing up your dev chops and are wondering "What the heck is a CI/CD"? In either case, you need to listen to this episode of PressThis now!

In this episode of PressThis, we interview the super-smart Peter Suhm of Branch CI about his thoughts on approaches and strategies for CI/CD for WordPress. For those that don't know, CI/CD (continuous integration / development) is a set of principles and approaches that allow you to release better and more stable software more frequently.

Peter will cover his ideas around how to tackle the "build" and "test" phases of your workflow, what's available for CI/CD in the WP world today,and what a well doneWordPress CI/CD workflow looks like.

If you're trying to up your dev game, listen to this episode of PressThis now!

Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions of the change and implement updates to any reporting, rules or scripts that use average position. In lieu of average position, Google says advertisers should transition to using the position metrics — search top impression rate and search absolute top impression rate — introduced last year. These indicate the percentage of impressions and impression share your ads received in the absolute top (the first ad at the very top of the page) and top of page (above the organic results) ad slots. It’s been proven that consumers are more likely to engage with your brand if you’re offering them excellent content. But every day, writers are overwhelming the web with more and more content; the “rules” of digital marketing are constantly changing…as are the qualities that define what an “excellent” piece of content looks like.