WebmasterRadio.fm

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing. It should fit what your customer is looking for when they get to your landing page. More importantly, it has to match their sense of urgency. Our host Peggy Anne Salz catches up with Steffen Horst, CEO and Co-Founder of Symphonic Digital, a company providing underserved small and medium-size companies affordable, tailored digital marketing solutions. Steffen walks us through the three states of urgency (Low, Medium and High) and shares how marketers can use search terms to intuit if users are low-risk or high-value. One piece of advice: it pays to appeal to searchers looking for "free." Winning them now with a free trial or similar perk may make them more willing to pay later for the real deal.

Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online. On the heels of exciting news that PepsiCo Foodservice has established Digital Lab to drive a better consumer experience, we catch up with Mobivity, a company involved in the lab and working to pinpoint and improve incremental occasions, such as checkout, when brands can best deliver personalized experiences that delight consumers.Dennis Becker, CEO of Mobivity, talks about the company's evolution and shares the case of Smashburger, which used Mobivity's technology to capture basket-level POS data and transform a simple printed receipt at the checkout into a dynamic communications medium. In just 45 days, participating Smashburger restaurants printed over 1.2 million coupon-enhanced receipts, driving more than 15,000 redemptions. What's more, returning customers even spent more while being rewarded for their loyalty to Smashburger.

Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." He said it probably makes sense for you to find experts to write or review what you wrote so that the content is "correct and it's trustworthy." He added it is content you want to feel comfortable that your friends can share with other friends. LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. The new services section in LinkedIn profiles will also be a helpful way for people to communicate exactly what it is they do for work. Just think – how many times have you had to explain to someone what an SEO does? Now you can clearly list the services you perform in your profile. Over the past few weeks or so there has been lot of rumors around why those suspensions have happened. Google has not be exactly clear about the issue but they did say they restored the suspended listings. That was not true and we waited. Now, Candour shared on Twitter a screen shot of Google My Business saying the shortnames connected bug with suspensions should be resolved soon, probably within 48 hours. The direct message reads "our engineering team has conformed that there was a technical issue connected to short names that is in profess of being fixed. If however, you are still experiencing the issue after 48 hours, please reply here with your dashboard URL."

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey.

Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools.

Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com.

Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon. Well, Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a study Rand Fishkin published on SparkToro named As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start. This study basically shows that Google sends a surprisingly low percentage of clicks out of its search results pages to non-Google properties. Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last couple of years or so. This claim of bias started with the president but has even made it all the way to Congress. Today, Google will appear before Congress (again) and answer questions about these accusations of conservative censorship. The other day we reported that the Google My Business issues were reportedly fixed according to Google. Well, many local SEOs and businesses are saying this is not true. Google told Greg Sterling "all listings that were not visible have been restored." That might not be 100% true.

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile. To prepare marketers for the battle looming on mobile our host Peggy Anne salz catches up with Paul Mueller, CTO and Co-Founder of Adjust, a global mobile measurement and anti-fraud company whose clients include NBCUniversal,  Procter & Gamble, Pinterest and Tencent Games. Paul shares how Adjust is equipping marketers to battle bots—thanks to tech that detects bots by focusing on the data that bots can’t fake, such as pressure on the screen and the motion of the device. He also details the damage bot fraud is causing companies in finance, gaming and retail,  and provides best practice around what marketers need to know (and watch) to safeguard their businesses and brand trust.

Gillian and Anne talk about raising capital, because  “How do I do that” is the question they get most. So they discuss how to hack, or leapfrog the process, starting with your deck. Or, rather , decks. As you will learn from your research -- which is your first step, of course -- you will need different decks for different potential investors. Hear how to meet your listeners where they are. Because the devil is always in the details, they share some hacks and tips that will optimize all the efforts you will make in getting your documents in order to get that capital raise. Fundraising takes a huge amount of time out of your work life. Minimize wasted time: get organized before the show. The best part about these tips is that they will serve you before and well after your capital raise.

Dov Gordon helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru type - Dov helps them get great projects, with great clients, earning a great income.  After years of selling his manual - How to Systematically and Consistently Attract First-Rate Clients - you can get it free at https://DovGordon.net/ManualFr...

There are millions and millions of consultant/coaches who are really good at what they do.  But they're not charismatic guru types.  And they never want to be. They LOVE their work.  And all they want is a consistent flow of great clients.  Clients who value their expertise, AND who value who they are as people.  And pay them well for it. Dov and his small team take a tactic-agnostic approach.  They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU. Dov has been a guest on The Art of Charm, John Jantch's Duct Tape Marketing podcast, Jeff Goins's podcast and dozens of others. You can learn more about Dov's work at https://dovgordon.net

The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Ross also announced the new SEO 101 Show Notes Newsletter.