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Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages that are blocked by robots.txt. But how does Google know what types of queries to rank these pages for? Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or "neither." Google's John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Try not to use both formats if possible. He posted this on Twitter when asked about slashes after URLs "The best solution is to be consistent and only use one version of a URL. Link to that version, redirect to it, use it in sitemaps, use it for rel-canonical, etc." Some searchers in India are noticing that when you enter a query into Google that has no matches and Google has no idea what you are looking for, Google will show you a section called "some popular queries."

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms. Our host Peggy Anne Salz catches up with Farhad Divecha, Managing Director at AccuraCast, one of the longest running independent search and social media marketing agencies in the U.K., to discuss his pick of some useful AI tools your business can start using right now. He focuses on the tools (such as Act-On and Salesforce’s Pardot) marketers can employ to send automated emails en-masse with a personal touch. Finally, Farhad weighs in on some of the topline trends in marketing automation, and details work his own company is doing to help marketers unite their business performance from different channels (such as Facebook, Google Ads and LinkedIn) on one platform and manage campaigns seamlessly across these platforms.

In this episode of PressThis, we do our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.

If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!

Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling autobiographical jungle caper Radical Sabbatical: A Hilarious Journey from a Stifling Rut to a Life Without Boundaries. Her columns in Forbes, Psychology Today and Huffington Post as well as appearances on ABC, Huffington Post Live, The Dr. Oz Show with Deepak Chopra, CNBC, US News and World Report, Yahoo Finance, Self Magazine, The Miami Herald, and podcasts across the country showcase her Four Pillars of Success to pose tough questions and motivating a-has.

Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.

More context is here

The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.

Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.

David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.

Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!

What if you could see the analytics of any of your competitors' websites?

Mike Roberts (@mrspy) is the Founder and CEO of SpyFu and Nacho Analytics. He’s also one of the most interesting people in online marketing. A digital marketing pirate, if you will.

Mike founded Nacho Analytics because he’s passionate about the bootstrapper entrepreneurs of the world. You know - the people grinding away drinking coffee at midnight. He wanted to empower them, to disrupt the system.

So now, Mike is making data and analytics broadly available for everyone.

In this episode, you’ll hear why he's pricing this so anyone can access it, and what Google said when they learned he was pumping his data into Google Analytics for easy access.

App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place. How do you develop an app that inspires your users? When should you pivot to take your app to the next level? Why should you build ecosystems, not standalone apps? We continue our ongoing “product-first series with Jordan Gurrieri, Co-Founder & COO of Blue Label Labs. Jordan shares advice and anecdotes, providing you a practical how-to guide to building a genuinely useful app—the first step to acquiring highly valuable users. Listen in to learn more about you can achieve the product fit, and choose the right platforms, that power growth.

Jerry Brazie is a serial entrepreneur who has climbed his way to the top from literally having nothing - even a place to sleep! Jerry's come from being a homeless teen, stealing food to eat, to now a multi-millionaire with numerous companies and thousands of employees. Jerry is a successful businessman who wants to give something back. He shares his story and advice in the hope of inspiring others to reach their dreams regardless of their start in life.

In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far as the hosts are concerned. Their discussion moves on to Google Search Console updates of worth, an update to the Wayback Machine, and more great questions from listeners.