WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • DANGEN ENTERTAINMENT With Nayan Ramachandran
    Nayan’s first exposure to video games was the Game & Watch in 1986, but it wasn't until a home computer and NES entered his home that he was truly captivated by the medium. By the time he was 10 years old, Nayan was convinced that he didn't just want to play games for the rest of his life, he had to be a part of bringing them to life. Nayan has worked both in development and publishing, as a scenario writer and designer and in marketing and developer relations, respectively. With a wealth of experience both in Japan and in the indie scene, Nayan has developed a keen awareness of the power of a well localized and well marketed game, making him a valuable part of DANGEN ENTERTAINMENT. At DANGEN ENTERTAINMENT  they wear many hats, but there most important role is to help deliver a multitude of great games to as many gamers as possible. The company name comes from the phrase “Dandy Gentlemen,” but it also summarizes their mindset towards games and their creators.
    34 min
  • 75th Anniversary Of The DDay Landing And Yoast Stepping Down
    SEO Folks. Monday was Catfish Comstock's birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it's also Carolyn Shelby's birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever.Google dropped a core update that day that they're going to insist on calling the June 2019 core-update. Let's informally rename it in honor of some people who have given a good part of their lives to our industry. Now, I actually support the use of date-month-year naming for core updates. In the long run its the best way to track their implementation and effect. That said, each should have informal names crafted by the community that obsesses over them most because they're puzzles with solutions that belong to those who solve them or make use of the solutions.
    55 min
  • The Barriers to a Data-Friendly Business: Turning Your Focus Outward | Tim Ash
    Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites.
    On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization.
    To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business?
    Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build.
    34 min
  • Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp
    I'm sure you've heard someone give a "why WordPress" or "how to pitch WordPress" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.
    We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.
    Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already "all in" and had to make the best CMS choice for his business and his customers!
    33 min
  • Ad Partners: Follow The Rules Of Engagement To Clinch The Sale
    Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract.
    39 min
  • Canada hits Zuckerberg with summons And Putting Wix SEO to the Test
    FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the number of times he has appeared before a government committee is vastly outweighed by the number of times he has declined to do so. The Facebook co-founder continued that streak by failing to appear in Canada this week before an international committee that is looking into Facebook’s status as a conduit for misinformation. His second-in-command, Sheryl Sandberg, also refused to attend. As a result, the Canadian government issued an open-ended summons that requires both Zuckerberg and Sandberg to appear before Parliament should they enter Canada for any reason. If they fail to do so, they could be held in contempt. The Trust Project, a technology-backed news initiative made up of dozens of global news companies, announced Thursday that it raised an additional $2.25 million from Craig Newmark Philanthropies, Facebook and the Democracy Fund. There are lots of opinions out there about Wix SEO. Some people love it, some hate it. But it’s hard to overlook how dedicated Wix is to helping business owners get their websites found online. There are no shortcuts when it comes to SEO – it’s an ongoing challenge. But Wix isn’t afraid of challenges. In fact, they encourage them. That’s why they spent this past year consulting with SEO experts to bridge the gaps and create tools for a more professional user base.
    59 min
  • Digital Marketing in an AI World: Futureproofing Your PPC Agency
    Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. 
    Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency.
    This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.
    34 min
  • An insider's guide to contributing to WordPress #Core in meaningful ways
    Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?
    In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.
    Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.
    If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!
    32 min
  • Ep 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex
    John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well in Google, and how 2000-era SPAM can still be the culprit in an example Ross encountered this past week. Last up, the hosts discuss snippets as well as the surprising level of detail Yandex Webmaster Tools appears to provide.
    33 min

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