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Probably the biggest news for the SEO industry out of Google I/O yesterday was that Google said Googlebot is now evergreen, meaning it will stay up-to-date with the latest version of Chromium, their popular Chrome browser. This brings thousands of new features to Googlebot for crawling purposes. I did cover this last night at Search Engine Land and this news shouldn't come as a surprise to anyone - we saw Google testing this just a few weeks ago. Google announced it a year ago at Google I/O 2018 but didn't launch FAQ and How-to structured data until a year later at this years 2019 Google I/O event. It comes with new rich results and new Google Search Console enhancement reports. At Google I/O they demonstrated a new report within Google Search Console named the Speed Report. It is currently in beta or experimental mode but they showed some screen shots of it in action.

If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and and then redoing your work... over.. and... over... again... Arghhh!

We've all been there or are even there right now. It's an icky place to be and definitely not fun.

In this episode of PressThis we interview Aloke Pillali of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.

We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.

If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!

In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.

You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.

That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.

Garrett tells us how to solve these problems in this week’s episode.

The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming Marketing Manager at ME2ZEN--the world’s leading social casino and card game developer--to discuss the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. -- attractive markets where users promise significant purchasing power and high LTV. Sisi, who is also a Mobile Hero recognized for her app marketing expertise, draws from her recent blog on the topic to highlight the images and artwork that drive the best results in each country, and candidly discusses how she turned her personal passion for PC and mobile gaming into a career in mobile user acquisition and marketing.

Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce SEO audit, and the gents discuss some Mueller files followed by some great questions from listeners.

Google appears to be rolling out an upgrade to Google Questions & Answers (Q & A) that uses previous answers to questions and Google Local Business (GMB) reviews to suggest answers to new questions in real time. A new consumer survey about Google SERP engagement, from Path Interactive , finds organic search results still dominate user attention but younger searchers are more inclined to look to content in Featured Snippets and the Knowledge Panel without clicking through to third-party sites. This phenomenon has been dubbed “no-click” search results and is a worrying trend for many publishers. Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. Facebook’s founder Mark Zuckerberg gave a keynote presentation at the F8 Conference where he revealed that Facebook-owned WhatsApp is moving toward hosting web shops where customers can browse a store’s products and make purchases. This may represent a way to move beyond the advertising model by becoming an eCommerce platform.

Are visitors engaged enough to get through the pages of content on your website?

On today’s LPO, Hotjar’s Andrew Michael is breaking down a tool that’s focused on helping you understand your users.

You’ll also hear how to understand which tools are truly valuable, and which are just giving you "interesting" insights.

If you’re striving to learn how tools actually empower marketers to serve their online prospects better, listen in.

Key Takeaways:

Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.

On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns.  

In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.

Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way through it over, say half a year, you’ll know it’s working and there won’t be any doubts.

If you're contemplating a website redesign, this is a must-listen

PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. David Szetela welcomes back Aaron Levy from Elite SEM to discuss the major PPC ad formats that are available across Google Ads.  Most of the basic text and shopping formats are also available across Bing Ads. There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience is one of the more under-optimized facets of search marketing. It doesn’t fit neatly into a budget, so it’s difficult to find resources. The average search marketer doesn’t have the skillset to design and build a landing page. Powerful development tools like Unbounce and Instapage exist to do the heavy lifting. But without the right starting point in mind, it’s akin to giving a 16-year-old a driving test in a Ferrari.