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They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile.

Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We’re Confused About Consent—Rewriting Our Stories of Seduction,” in which she explains how moments in movies and television blur consent with coercion. Her most recent book Independent Female Filmmakers—A Chronicle Through Interviews, Profiles and Manifestos is currently available with the publisher Routledge or on Amazon. Also, read her recent op-ed “It’s not just the Oscars: The Library of Congress fails women filmmakers too,” in Salon, and check out the documentary feature she worked as associate producer on, Salvage, which premiered at the 2019 SXSW Film Festival.

If you're creating course, podcast, or other educational experiences for your brand or your customers, but you don't know the first thing about actually educating people, you need to listen to this episode of PressThis now.

In this episode we interview Joe Casabona a web developer and college professor about tips and tricks you can use to plan your educational experiences to actually be educational.

Delivering content experiences that both delight and educate people is key to the success of the course sites, podcast sites, or support sites you build. How you structure your information architecture, how content is delivered, how you get feedback from people you'll never meet, and how you to continue to reinforce what people have learned can mean the difference between a site that's okay and one that empowers your users to become better people or simply get better at using the product or service you're trying to educate them on.

If you're stabbing in the dark with your strategy on the educational sites you build, you need to listen to this episode of PressThis now!

Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive. When she’s not coaching, teaching or speaking, she can be found building a fort for her little girl, sitcom-binging with her husband, or belting out show tunes.

Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2011 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more on InspiredInsider. He continues to run his own chiropractic & massage facility in downtown Chicago and is the founder of a nutritional supplement business. He also created one of the top chiropractic jobs websites on the web.

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers.  Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns.

Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get a lot more advanced but Google won't say when. Martin Splitt from Google, who is close to the project on making this happen, said at SMX Munich the other day that he knows when it is scheduled to happen but he won't say. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did.

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords.

Remember the General Data Protection Regulation (GDPR) launch back in May 2018? It was a time when webmasters around the world scrambled to make sure their sites were compliant with the new regulations affecting data privacy for EU citizens. Now nearly a year later, many webmasters are still trying to get their heads around how to approach compliance and privacy for their visitors within the context of cookies in the EU and beyond.

In this episode of PressThis we interview OneTrust's Bénédicte Dembrine as she explores her thoughts on how you should think about the use of cookies in an ever complex and global landscape of regulations and restrictions. If you're unsure of your approach to cookies and data privacy, listen to this episode of PressThis as Bénédicte whips up a tasty batter of advice to help you on your path to making sure your next batch of cookies are palatable to visitors around the world. Listen now!

Jonah Staw is a globally recognized executive, innovator and entrepreneur. He is currently the President of a disruptive new business group at Logitech. Additionally, Jonah serves on the Board of Directors of Lands’ End (Nasdaq, LE) and is the Chairman of S.E.E., an advisory group focused on disruptive strategies, product innovation, brand development, marketing, business launch, and multi-channel retailing.

Prior to joining Logitech, Jonah was acting as a Business Unit President at Sears Holdings, where he led and started a variety of businesses inside the company. He launched brands with notable talent including Adam Levine and Nicki Minaj, as well as ran the footwear business for the corporation. In 2003, Jonah co-founded LittleMissMatched and directed the company as Chairman and CEO for seven years of extraordinary growth. Prior to that, Jonah was a Director & Strategist at frog design, developing disruptive strategies for Fortune 500 companies including Disney, Yahoo, Nextel, Target and Chrysler. Jonah received a Bachelor of Arts in History of Art and Architecture from Brown University.