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Gillian and Anne discuss the defining characteristics of a successful advisory board and how they will benefit your startup. In your early stages you will have ad hoc advisors to help get through the thorny startup underbrush. Advisors are valuable to a startup from the beginning. Whether they are experts in the field of your product, or markets for it, or financial management. All of these support founders by allowing a sounding board for decision making. Or providing a high level view, since we know day-to-day startup operation is usually deep in the weeds. Your advisors will be your counsel, your experts. Find ones who have done this before. 2. Your advisors will lend their good names to your efforts. Find the best you can. Reach high! In the early stages you call on them when you need them. Later you may formalize your group of advisors into a board with periodic meetings and reporting, and then you may be compensating them.

Patrick McKenna is the Founder and CEO of Strike Social, a global social media advertising company. A graduate of Washington State University with a B.A. in English and emphasis in Pre-Law, Mr. McKenna has more than 30 years of experience in business development and technology consulting for major corporations. He co-founded WCI Telecom in 1994, a telecommunications company and has served as a senior business development manager for Microsoft and iBeam Broadcasting. Strike Social is not your typical social media solution. They provide 24/7 global engagement with your media partners to drive strategic business outcomes.

The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO for JavaScript sites. Following that, they dig into some Mueller files and multilingual SEO for images.

Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. The company name refers to the toughest crossword puzzles that can be solved if you decipher a large horizontal word in the middle of the puzzle. According to Wheeler, in many difficult puzzles these are often around 32 or 33 across. “33Across unlocks the puzzle of quality online advertising,” says Wheeler.

Not long after Google released a broad core algorithm update on March 12, some in the industry began calling it the “Florida 2 update.” But the moniker has created a bit of confusion among SEOs who wonder if this week’s release is related to the Florida update in November 2003. It’s not. Here’s what you need to know. oogle does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, “there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” An article was highlighted yesterday but some folks in the search community implied that after a rater visits your site your rankings can immediately improve or drop down - that is not true.

"If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there!

Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approaches to content discovery, and what the future holds for site creators to create stickier and more joyful content experiences. If you're out of ideas on how to increase pageviews, loyalty, leads, sales or any other value metric relative to you or your customers' on-site content strategy, don't miss this episode of PressThis. Listen now!"

Philip spent most of his life wearing masks pretending to be important to hide his own deeper insecurities. Despite building multi million dollar businesses, becoming a best selling author and buying real estate in 7 different countries, he felt an emptiness. All the time he was ignoring his own internal guidance system that he suppressed while focusing on goals and in turn, the right mindset to achieve them. Philip believes our obsession with the right mindset is leading people to create and live unauthentic lives while the very nature of goals actually pushes us to live in the future and not be present.  If you were about to leave this planet, what would you say, and who would you say it to? This shocking and provocative question is at the core of the remarkable and inspiring book, One Last Talk: Why Your Truth Matters And How To Deliver It. This book emerged from the speaking series designed to help people discover their truth, and then speak it out loud, developed by renowned coach Philip McKernan. In this book, McKernan goes beyond the event, and dives into what it means to discover your truth and speak it, why people should do this, and then deeply explains exactly how this can be done. If you feel living more authentically could allow you to have a greater impact on others, or you can't find the words to speak your truth as boldly as you know you need to, this is the book for you.

Gillian and Anne discuss the defining characteristics of a successful advisory board and how they will benefit your startup. In your early stages, you will have ad hoc advisors to help get through the thorny startup underbrush. Advisors are valuable to a startup from the beginning. Whether they are experts in the field of your product, or markets for it, or financial management. All of these support founders by allowing a sounding board for decision making. Or providing a high-level view, since we know day-to-day startup operation is usually deep in the weeds. Your advisors will be your counsel, your experts. Find ones who have done this before. 2. Your advisors will lend their good names to your efforts. Find the best you can. Reach high! In the early stages, you call on them when you need them. Later you may formalize your group of advisors into a board with periodic meetings and reporting, and then you may be compensating them.

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same. She also draws from her first-hand experience to map the do’s and don’ts of TV advertising and media buying, and weighs in where and how you can use marketing automation and AI to be more effective--even if on a tight budget.

Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses.

Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce support load and delight customers, but also as an engine of growth.

If you or your team is spending all of your time answering questions, and you'd like to learn clever techniques for turning your learning content into an engine of growth, don't miss this episode of PressThis!