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AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S. His primary role within the organization is to revolutionize storytelling with emerging technologies, such as AR and VR, and we learn how he did just that bringing audiences deeper into apps and experiences including the launch of a Falcon 9 rocket from Kennedy Space Center and an investigative podcast revealing the inner workings of America’s cities.

One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her journey back to wholeness. As a therapist and author, April helps others past their pain and create a new life where they are stronger as a result.

Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns 17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks. Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the ‘Real Money’ television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business. Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world’s largest professional networking group focussed on MHPs (3,500+ members).

Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch!

Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow!

In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working on technologies that help make WordPress faster including a newly released plugin called Cloudflare Page Cache.

We're super excited to have Patrick back on PressThis to help explore how you can improve your page load times and drive even more value from the experiences you create. Don't miss this opportunity to drive more value from the traffic you already have. Listen to this episode of PressThis now!

Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.

Gillian and Anne discuss the differences between management and leadership from a metrics perspective. Metrics seem to be all about management. But leadership is setting the metrics to be tracked by the company teams. What metrics matter? That’s a good place to start, with tips from frequent muse Mark Suster, General Partner at Upfront Ventures and a brilliant author on the subject of launching, growing, and managing tech businesses from an investor’s viewpoint. (Bothsidesofthetable.com) A few months ago, he published a Twitter stream that addressed the difference between vanity metrics and what leadership should really be thinking about as they grow their companies. Gillian and Anne unwrap and share each Tweet. Suster’s wisdom is well worth a good listen.

In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer operate in the same way as it had been, essentially outlawing the sale of social media followers and likes. The chief executive of cryptocurrency company Quadriga CX has died, and he's apparently the only one with the ability to unlock all his customers' coins. Without their digital keys, his clients lose access to their funds. The company's board of directors said last week it is seeking creditor protection. Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. They explained on their blog "For Google the details on this are not entirely determined yet, but a Google Search Console account will probably be required." So it seems they aren't clear and for some reason, I doubt it would be the Indexing API because that is highly restricted to specific types of content.

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews. In practice, the Appbot tool aggregates app store reviews for all countries on iTunes, Google Play, Amazon and Windows stores. Stuart, who has a long track record as a developer, blogger, and entrepreneur, also discusses his early day in the App Economy and offers advice you can follow to maintain an amazing app.

Alissa Quart is the executive editor of the journalism non-profit Economic Hardship Reporting Project. She co-founded its current incarnation with Barbara Ehrenreich. She is also the author of four previous acclaimed books, Branded, Republic of Outsiders, Hothouse Kids and the poetry book Monetized. She writes the Outclassed column for The Guardian and has published features and reported commentary in many magazines and newspapers, most recently for The Atlantic, The New York Times, The Nationand The New York Review of Books. She has won the Columbia Journalism School’s 2018 Alumni Award and the LA Press Club Award for Commentary, was a 2010 Nieman fellow at Harvard University, and has been nominated for an Emmy and a National Magazine Award. Squeezed: Why Our Families Can't Afford America (Ecco) is her most recent book. Alissa Quart, executive editor of the Economic Hardship Reporting Project, examines the lives of many middle-class Americans who can now barely afford to raise children. Through gripping firsthand storytelling, Quart shows how our country has failed its families. Her subjects—from professors to lawyers to caregivers to nurses—have been wrung out by a system that doesn’t support them, and enriches only a tiny elite. Squeezed is an eye-opening page-turner. Powerfully argued, deeply reported, and ultimately hopeful, it casts a bright, clarifying light on families struggling to thrive in an economy that holds too few options.

Esther Weinberg is a leader in redefining organizational culture by focusing on power and leadership through dignity. Esther—the founder of MindLight Group—and her team help mid- to large-sized media companies and their employees (especially their executive leadership teams) find, implement, and mentor dignity, leadership, and personal power in the workplace. Esther is a powerhouse game changer who has successfully transformed organizations (particularly large media companies), executive leaders, and teams for over 20 years. From a Disney executive to an expert in organizational leadership development, Esther’s unique training and mentorship ability taps into the pulse of the current challenges today’s media, publishing and teach companies are facing internally. Esther’s personal mission is to bring dignity and mentorship back into the workforce on a worldwide scale. Personal power through dignity. Leadership with dignity. Bringing dignity back into business, one conversation at a time.