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Mark Leibovich is the chief national correspondent for The New York Times Magazine. Based in Washington, he specializes in national politics, media and profiles of figures in public life. He is the recipient of the of the National Magazine Award for profile writing, and the author of This Town and Citizens of the Green Room. Big Game: The NFL in Dangerous Times (Penguin Press) is a merciless probing of America's biggest cultural force, pro football. Like millions of Americans, Mark Leibovich has spent more of his life than he'd care to admit tuned into pro football. Leibovich kept his obsession relatively private. Still, every now and then Leibovich would reach out to Tom Brady to gauge his willingness to subject himself to a profile in the New York Times Magazine. To his surprise, Brady returned the call. So began a four-year odyssey that has taken Mark Leibovich deeper inside the NFL than anyone has gone before. Ultimately, this is a chronicle of what may come to be seen as "peak football," but also the moment when it all began to turn. Big Gameis a journey through an epic storm. Pro football, this hilarious and enthralling book proves, may not be the sport America needs, but it is most definitely the sport we deserve.

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal. From the metrics to monitor to the images to feature to the pitfalls to watch, Rose, a Mobile Hero recognized for her app marketing expertise, shares her pick of growth hacks to help you rocket results in the soft launch. Rose also reflects on the traits and talents app marketers must cultivate to reach their stretch goals in 2019.

As you spend time thinking about how you'll be able to deliver new audiences and revenue to your business or the businesses you serve as an agency or freelancer, you've likely thought quite a bit about creating mobile apps. For many organizations the investment in creating and maintaining mobile apps on iOS and Android can be quite daunting.In this episode of PressThis we interview the infamous Brian Messenlehner of AppPresser about strategies you can use to leverage WordPress to build mobile apps. Brian explores creative ideas around your technology strategy, how you can use the native experiences you build to unlock new audiences and revenue, and why you shouldn't be leaving money on the table by not addressing this valuable channel for growth. If you're an agency or freelancer, you'll love hearing Brian's tips and how they can help you increase billable hours with your clients.

Help scratch your growth FOMO itch, listen to this episode of PressThis, and learn how to drive growth by creating native mobile experiences with WordPress!

A prolific author, speaker, screenwriter, film producer, mentor and coach, Adam Gilad lives to spark his readers, clients and audiences into creating a robust, daring and fearless life of love, adventure and nurturance. An Emmy Nominated Executive Producer, Adam’s award-winning films have appeared on USANetworks, Lifetime and TNT. He has authored over 20 television shows and teaches dating, intimacy and deep eros. Adam has authored countless audio trainings and written several books, specializing in learning the “language” of the other gender, cultivating a dance of the sexes rather than a “battle,” the play of sexual polarity as well as a determined fearlessness in self-awareness, self-evolution, global responsibility, compassion and forgiveness.

This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations may have on results. The hosts then delve into impressive improvements within Google Search Console, an embarrassing Google exploit, a serious misstep by GoDaddy that angered clients, and more.

In this episode of PressThis we are joined by founder of Atomic Blocks, Mike McAlister as we revisit his journey in creating new WordPress products in a post-Gutenberg world. With the release of WordPress 5.0, product makers in the WordPress ecosystem are now faced with the challenge of learning new Javascript technologies and new editorial markets. Listen in as we explore Mike’s best strategies and tips for creating innovative products in this new era.

In this episode Jim and Dave shared the mic with advertising legend, Terry O'Reilly.  They discussed how brands like Gillette and Nike make the decision to push the envelope in making social commentary in their ads, the risks involved and hot to mitigate then. They went on to discuss how technology is changing the way we live, destroying some sectors and creating new ones.  It was an episode you don't want to miss.Web hosting provider GoDaddy is inserting JavaScript code into websites, which could slow down performance or break sites altogether. A snippet of JavaScript code is being added to sites in order to use a technology called Real User Metrics (RUM). Google has finally fixed the exploit with the knowledge panel in their search results. It only took them about three years to do so, but it is fixed. You can no longer create fraudulent knowledge panels with this hack. YouTube announced it is strengthening enforcement of its community guidelines to protect users from people who abuse the platform. Enforcement refers to actions such as removing a video or issuing a strike for a video that violates YouTube’s policies. The company says it is ramping up its efforts in response to community feedback. YouTube is specifically strengthening enforcement in these three areas.

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the apppublisher to offer up all of their inventory at once to all of their demand sources to get the best deal. Our host Peggy Anne Salz brings back Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm, for an encore appearance on Mobile Presence for a hard-hitting analysis of the benefits and the challenges, which include lower latency (offering audiences a better ad experiences) and open auctions, promising app publishers increased ad revenue and improved yield management.

Where to find capital is the number one question heard from founders at almost every stage of entrepreneurship. For that reason, Anne and gillian keep an eye on progress toward gender equity in venture funding and the numbers coming in for 2018 ain’t pretty!  TechCrunch reported in November that women led startups received 2.2 percent of funding. If that sounds familiar, it’s because that is the same number as 2017, reported then by PitchBook. No progress. This despite a decade or more of data indicating that diverse teams and women founders outperform the men-only ones, by large margins – by 63 percent more in a well-known report from First Round Capital. Fewer than 10 percent of VC decision makers are women. Fully 74 percent of US VC firms have no women investors -- stunning, considering the volume of voice around this subject this past year.  Anne and Gillian discuss what can and must be done to remedy this situation, and increase the flow of capital to diverse founder teams to improve outcomes across the board.

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution. A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, creator of The New Media Summit, host of the #1 rated radio show/podcast Reinvention Radio, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.