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CLBR presents its annual year-end Heroes and Zeros episode as guests Brenda Christensen, Denise Howell and Dan Tynan highlight those doing wonderful things on the internet and those deserving a cyber lump of coal. Plus, Bennet announces sadly, it most likely will be our last live broadcast as I have decided its time to move on.  Officially, he is taking a break for a few months before finally deciding whether to continue with the show for a ninth season.

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat. They get past the hype to deliver solid advice (in an edgy way) around how you can achieve scalable app growth through rapid creative testing and bid optimizations—no matter your size or budget.

In this episode of PressThis we do a recap of all the things you missed at WordCamp US in December 2018 in Nashville. Get the latest on the State of the Word, happenings from around the show, and the best content at WCUS. Scratch your FOMO itch, and get relive WCUS on this episode of PressThis.

Gillian and Anne chat with Amy Margolis, founder of The Initiative and The Commune, an accelerator and coworking space for women launching cannabis businesses in Portland, Oregon. Noting the lack of women on boards or management teams in the emerging cannabis industry, she set out to provide women a comfortable work environment, business management coaching, and access to capital from a carefully curated set of investors, including institutional funding. Ms. Margolis has been an attorney for more than 17 years and is the founder of the Oregon Cannabis Association, one of the largest state cannabis trade groups in the United States.  She has been recognized Cannabis Business Executive(CBE) on their Political 100 and is recognized as one of the 50 Most Important Women in Cannabis. Elle Magazine refers to Amy as “Pot Power Woman” and Herb.co lists Amy as one of the 10 Most Influential Women in the Cannabis Industry.

Kasim is the Founder & CEO of Solutions 8 (a Digital Marketer Certified Partner, Infusionsoft Certified Partner, and Official Google Partner) and the author of the #1 Amazon Bestseller “The 7 Critical Principles of Effective Digital Marketing.” Through Solutions 8, Kasim has spent more than a decade helping over 500 organizations grow and scale using a unique, proven and proprietary process: The Digital Business Builder. This experience fuels his presentations and has helped to make him a foremost authority on business growth and scale in the digital age. He has worked with the largest privately owned bank in the U.S., a 54,000 member PPO, a Gates Foundation-funded non-profit, and an Academy Award contending documentary.

John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller, and a new plugin for WordPress by Google that may or may not last a few years before being pulled.

Beth Macy is the author of the widely acclaimed and bestselling books Truevine and Factory Man. Based in Roanoke, Virginia for three decades, her reporting has won more than a dozen national awards, including a Nieman Fellowship for Journalism at Harvard. Dopesick: Dealers, Doctors, and the Drug Company that Addicted America (Little, Brown and Company) is the only book to fully chart the devastating opioid crisis in America: "a harrowing, deeply compassionate dispatch from the heart of a national emergency" (New York Times) from a bestselling author and journalist who has lived through it. In this masterful work, Beth Macy takes us into the epicenter of America's twenty-plus year struggle with opioid addiction. From distressed small communities in Central Appalachia to wealthy suburbs; from disparate cities to once-idyllic farm towns; it's a heartbreaking trajectory that illustrates how this national crisis has persisted for so long and become so firmly entrenched. In these politically fragmented times, Beth Macy shows, astonishingly, that the only thing that unites Americans across geographic and class lines is opioid drug abuse.

Today were joined by Michelle Stinson-Ross, the Director of Marketing Operations at Apogee Results to discuss a plethora of topics. Google has released its annual list of top searches around the world, including overall searches and searches in various categories. Top queries reflect everyday questions, as well as the people and events that made headlines in 2018. Certain events led to people searching for how to improve their everyday lives, Google notes.Google's John Mueller said that moving to a new hosting company doesn't cause ranking declines. Of course he means if the new hosting company doesn't prevent GoogleBot from crawling your site. But in general, moving hosts doesn't have a negative impact on your rankings.

From push notifications to email, all communications formats have convincing use cases. But new research suggests it’s the tone of the communications and the context of the message that decides whether your efforts are a hit, or miss, with your target audience. Our host Peggy Anne Salz catches up with Myles Kleeger, President and Chief Customer Officer of Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. They discuss why brands must be honest and upfront in how they communicate with consumers and delve into the data that shows it really pays to be considerate and genuine—at every stage of the funnel and every touchpoint in the journey.

Michael Beschloss is the author of nine books on presidential history, including, most recently, the New York Times bestsellers Presidential Courage and The Conquerors, as well as two volumes on Lyndon Johnson’s White House tapes.  He was also editor of the number-one global bestseller Jacqueline Kennedy: Historic Conversations on Life with John F. Kennedy. He is the NBC News Presidential Historian and a PBS NewsHour contributor and has received an Emmy and six honorary degrees. Presidents of War (Crown) is a groundbreaking and often surprising saga of America’s wartime chief executives. Ten years in the research and writing, Presidents of War is a fresh, magisterial, intimate look at a procession of American leaders as they took the nation into conflict and mobilized their country for victory. It brings us into the room as they make the most difficult decisions that face any President, at times sending hundreds of thousands of American men and women to their deaths.