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Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener.

Today on Entrepreneur Effect we are joined by Craig Handley, the author of Hired To Quit Inspired To Stay. Craig structured his company, ListenTrust, with a culture that honors personal values, giving back, and allowing everyone to pursue their own dreams. With his book, Craig can help everyone do the same. In Hired to Quit, Inspired to Stay, he draws upon the trials he's faced to encourage other leaders to create their own ideal enterprises. With valuable lessons and indispensable advice, he'll show you not only how to establish a culture that inspires employees and customers, but how to survive and enjoy the bumpy business ride. Dush dives into the reason Craig wrote this book and how he developed this mentality into a winning formula.

LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox. 

Bing last month announced the integration of LinkedIn and Microsoft Advertising. Bing is now offering profile targeting that leverages LinkedIn data for search campaigns on the Bing Ads platform.

LinkedIn profile targeting is in beta for specific clients. Advertisers that want to test should reach out Bing Ads account manager that can help to join the beta.

Aaseesh from Google responded to a complaint about Google not picking up on a web site's canonical tags. He said that "even if you setup the canonical tags properly, other signals like inconsistent redirects can make Google not select your preferred URL". As you know, Search Engine Land was delisted from Google's search results for most of the day on Friday because a bug in Google's hack sites classifier labeled the site as being hacked. Colin McDermott ran a Twitter poll asking if Google should delist the site or just issue a warning. 2/3rds of those who responded said Google should just issue a warning. DuckDuckGo, a Google competitor, came out with a study that claimed Google's search results create what is known as a "filter bubble," this influencing what you click on and see. Google came to Twitter and defended themselves saying their personalization does not do that.

Forget your singular approach on optimizing your ASO strategy to take a top-notch spot in Top 100 rankings. Your users are searching for apps differently, increasing the importance of organic search and finding new ways to find the keywords and concepts that genuinely resonate with your audience. It’s straight talk, deep insights and fast answers in our ongoing series with Dave Bell, Co-Founder, and CEO of Gummicube,  a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. In this episode, Dave talks us through the trends and changes that marked 2018 and calls out some of the misinformed ASO practices you should avoid in 2019, including how often you *really* need to update metadata and test and optimize keywords.  Check out the first in our series here.

Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO.

Gillespie explains that his book I have been writing about the impact of platforms and the digital transformation for fifteen years,” said Gillespie. “This book explains how content moderation works: how the platforms think of their responsibilities, the way they create and articulate the rules, the labor behind the scenes, and recent efforts to automate it all.” Based on interviews with content moderators, creators, and consumers, this book contributes to the current debates about the public responsibilities of platforms, be it about harassment, data privacy, or political propaganda. Gillespie argues that content moderation still receives too little public scrutiny. How and why platforms moderate can shape societal norms and alter the contours of public discourse, cultural production, and the fabric of society.

Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Peggy is responsible for driving global go-to-market strategy for SDL’s portfolio of solutions.

Mark C. Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic consulting firm whose mission is to share and support every client’s passion for making a difference. Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people, both in the classroom and on the job. After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. Parents, schools, districts, businesses, and state organizations across North America have successfully used Mark’s insights and strategies to connect more effectively with the younger generations. In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today’s young people, including the TFS Education with Purpose® philosophy and highly popular Career Tree® strategy, among others. Mark is frequently cited as the national expert in education enrollment, retention, and performance.

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is the entity “dead” and there is the relationship that one connects to the other and the direction of the said relationship. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core updates is really completely unrelated to core search rankings. The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. Google just wants you to link naturally and not worry about linking out. If you want to link to a site because it is something your readers would find useful, then link away. John Mueller from Google said on Twitter "Just link naturally, no need to do anything fancy when linking to other articles in an organic way like that."