WebmasterRadio.fm

The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares some clarity on the misunderstandings clients often have about the benefits of writing and their indirect, and not direct, impact on rankings, leads, and authority. Finally, they cover four new Mueller files with a focus on Google ranking factors.

Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is the entity “dead” and there is the relationship that one connects to the other and the direction of the said relationship. All content is fundamentally like this. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core updates is really completely unrelated to core search rankings. The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way?

App marketers operate in a global market, but not many localize their app, adapting to the cultural differences and nuances that can make or break their campaigns. Dating apps wrote the book on consumer engagement and our host Peggy Anne Salz catches up with Marco Gerlach, Director of Growth EMEA at Mobile Trend, the company behind flirt dating chat app Yoomee. They discuss how the company has tapped localization to expand its app footprint. Marco, who is also a Mobile Hero recognized for his app marketing accomplishments, delves into the key characteristics of users across countries and regions, including Europe, marketers must know to plan and achieve global success.

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. Check out her best tips on adventures in building a business as a mom of 3, marketing hacks and more at MichelleLEvans.com or tune in to her weekly podcast, The Marketing Funnel Show.

Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertisers across all industries WordStream serves achieve profit and understand the process. When she’s not helping customers or speaking at international conferences, Navah enjoys gaming with her husband and cuddling with her two cats and rescue dog.  WordStream helps thousands of SMB’s and the agencies who serve them win at AdWords, Bing, Display, and Facebook worldwide. We offer solutions that range from DIY to fully managed offerings, and are committed to helping our customers win in their marketplace.

We continue our 2018 Miami Book Fair series with Obama National Security Council Alum Rumana Ahmed who is one of eighteen former Obama administration contributors to “West Wingers: Stories from the Dream Chasers, Change Makers and Hope Creators Inside the Obama White House“. Rumana Ahmed interned in the White House Office of Presidential Correspondence before becoming a full-time staffer. She then was a liaison to Muslim American and other communities in the Office of Public Engagement, where she also worked on highlighting community-based efforts to address issues like gun violence. Later, as Senior Advisor in the Office for Global Engagement and Strategic Communications in the National Security Council, she worked on advancing relations with Cuba and Laos. A Bangladeshi-American and Muslim who wore a hijab since she was twelve, Rumana was the only (and possibly the first) hijab-wearing staffer in the West Wing.  She played a key role in President Obama’s visit and speech at a Baltimore mosque in response to anti-Muslim hate crimes.

The WordPress community is abuzz with activity with the pending release of WordPress version 5.0 on Nobember 19th. Join us for this episode of PressThis as we explore important updates to tools in the WordPress ecosystem, the upcoming WordCamp US in Nashville, and a whole host of topics that will help you stay ahead of the curve on the biggest updates in WordPress. Listen now!

Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed.

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive. Our host Peggy Anne Salz catches up with Michael Paxman, Product Research Manager for Europe and Japan at Adjust, a global leading measurement company providing analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, to discuss the scary truth about SDK spoofing. Mike explains why marketers can’t hope to put an end to SDK spoofing—ever. But marketers can beat fraudsters with an approach that makes sure their crime doesn’t pay. Mike also discusses a new update to the company’s free benchmarking tool that marketers can use to compare their apps against the rest and check if their own performance metrics are on the mark or missing targets by a mile.

Anne and Gillian talk about different dimensions of financial models --  or more clearly, how to paint the best financial portrait of your startup -- you need more than one dimension. This is not a one-size fit all situation. In fact, financial modeling is like a Rubik’s Cube. You know, the puzzle that starts with four colors all jumbled on all four sides, which you have to sort so that each side is its own color. There are at least three different ways to look at your startups’ financial situation: current customers, potential renewals, and sales pipeline, A clear financial picture of a startup comprises at least three different approaches that should be expressed separately in different sets of books. The point is to have better information on which to base decisions.