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Google's Gary Illyes said at PubCon last week that Google finds content mostly through links and XML Sitemaps. He said the number one way is through links, crawling links on the web and the number two way is through XML Sitemaps. Google announced it is now rolling out the Google Lens button within Google Image search results. Google Lens, which was introduced in May 2017, is a visual search tool to help people learn more about images and what they are visually looking at.Google has announced that Maps now provides accessibility information for more than 40 million listings. The company attributes this accomplishment to an initiative launched last year. In July 2017, Google started letting users add accessibility details to business listings. At that time, Google said accessibility information was available to roughly 7 million listings around the world. In a little over a year, that number has increased by over 30 million.

A few weeks ago, we here at WebmasterRadio.FM lost one of our show hosts, James Martell, who died tragically due to a brain aneurysm. He had hosted the Affiliate Buzz program since 2010, accompanied by his wife and co-host Arlene. James had been widely recognized as a pillar in the affiliate marketing industry for well over a decade.

His wife Arlene and Kimberly Juchnowski pay tribute to his life and career in what will be the final broadcast of the Affiliate Buzz. We listen to messages of tribute from his friends and peers and some choice clips from previous episodes. 

WebmasterRadio.FM and all of those associated with the Affiliate Buzz would like to thank you for your support and listenership of this program throughout the years. Thank you for being a part.

Ben Fountain was born in Chapel Hill and grew up in the tobacco country of eastern North Carolina. A former practicing attorney, he is the author of Brief Encounters with Che Guevara, which won the PEN/Hemingway Award and the Barnes & Noble Discover Award for Fiction, and the novel Billy Lynn's Long Halftime Walk, winner of the National Book Critics' Circle Award and a finalist for the National Book Award. Billy Lynn was adapted into a feature film directed by three-time Oscar winner Ang Lee, and his work has been translated into over twenty languages. His series of essays published in The Guardian on the 2016 U.S. presidential election was subsequently nominated by the editors of The Guardian for the Pulitzer Prize in Commentary. He is the author of Beautiful Country Burn Again: Democracy, Rebellion, and Revolution (Ecco), a sweeping work of reportage set over the course of 2016, that recounts a surreal year of politics and an exploration of the third American existential crisis. Twice before in its history, the United States has been faced with a crisis so severe it was forced to reinvent itself in order to survive: first, the struggle over slavery, culminating in the Civil War, and the second, the Great Depression, which led to President Roosevelt’s New Deal and the establishment of America as a social-democratic state. In a sequence of essays that excavate the past while laying bare the political upheaval of 2016, Ben Fountain argues that the United States may be facing a third existential crisis, one that will require a “burning” of the old order as America attempts to remake itself. Beautiful Country Burn Again is a searing indictment of how we came to this point, and where we may be headed.

Karen Abbott is the New York Times bestselling author of Sin in the Second City, and American Rose. She has written for the New York Times Book Review, Wall Street Journal, Smithsonian magazine, Salon, and other publications. In her most recent book, Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War (Harper Perennial), the “pioneer of sizzle history” (USA Today), tells the spellbinding true story of four women —a socialite, a farmgirl, an abolitionist, and a widow—who risked everything to become spies during the Civil War. Using a wealth of primary source material and interviews with the spies’ descendants, Abbott seamlessly weaves the adventures of these four heroines. With a cast of real-life characters including Walt Whitman, Nathaniel Hawthorne, General Stonewall Jackson, detective Allan Pinkerton, Abraham and Mary Todd Lincoln, and Emperor Napoleon III, Liar, Temptress, Soldier, Spy draws you into the war as these daring women lived it.

Bennet Kelley launches our annual coverage of the 2018 Miami Book Fair series with radio host and political commentator Bill Press. He talks about Trump and a life in the crossfire as he discusses his books, TRUMP MUST GO: The Top 100 Reasons to Dump Trump (and One to Keep Him) and From the Left:  Life in the Crossfire.

We continue our 2018 Miami Book Fair series with lawyer turned acclaimed author Ben Fountain and his new book, Beautiful Country Burn Again: Democracy, Rebellion and Revolution“.  Fountain argues that the United States is in the middle of an existential crisis akin to the Civil War or the Great Depression that will require a “burning” of the old order for a new America to emerge.

What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand for an amazing experience? It’s the 64 million-dollar question and our host Peggy Anne Salz gets the answers from Anshul Kudal, Serial Intrapreneur with mobile carrier Telefónica. Anshul talks about how AI, specifically the company’s Preciso prediction engine product, is helping marketers understand the signals from the smartphone sensors that identify ideal moments to engage. They also discuss why it’s important to know--and predict--the signs of boredom and other moods to encourage interaction that will drive results.

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Mark Leibovich is the chief national correspondent for The New York Times Magazine. Based in Washington, he specializes in national politics, media and profiles of figures in public life. He is the recipient of the of the National Magazine Award for profile writing, and the author of This Town and Citizens of the Green Room. Big Game: The NFL in Dangerous Times (Penguin Press) is a merciless probing of America's biggest cultural force, pro football. Like millions of Americans, Mark Leibovich has spent more of his life than he'd care to admit tuned into pro football. Leibovich kept his obsession relatively private. Still, every now and then Leibovich would reach out to Tom Brady to gauge his willingness to subject himself to a profile in the New York Times Magazine. To his surprise, Brady returned the call. So began a four-year odyssey that has taken Mark Leibovich deeper inside the NFL than anyone has gone before. Ultimately, this is a chronicle of what may come to be seen as "peak football," but also the moment when it all began to turn. Big Game is a journey through an epic storm. Pro football, this hilarious and enthralling book proves, may not be the sport America needs, but it is most definitely the sport we deserve.

Do you use the Genesis framework to build themes for WordPress? Have you considered using Genesis? Join us for this episode of PressThis as we interview Genesis community pillar Gary Jones. Gary is a core contributor to the Genesis framework and admin of the Genesis community group on Slack. Gary will share his thoughts on the evolution of Genesis, power and depth of the community, and how brands and agencies use Genesis to scale their work and build better experiences. Don't miss this chance to learn about Genesis and the community from someone who has been a leader throughout Genesis' evolution. Listen now!

Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of the Civil War: the stories of four courageous women--a socialite, a farm girl, an abolitionist, and a widow--who were spies.