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Marcia Zaruba O’Connor joins Anne and Gillian to talk about how startups can best approach hiring and benefits and how to build your staff and compensate them, when and what benefits to offer, and how startups need to think about planning protection from legal liabilities in staffing, especially in our current #metoo days. They look at what happens after a startup attracts the necessary talent, what can they do about compensation and benefits, especially, early stage startups that are pre-revenue and likely not yet funded. Listen for equal parts encouragement, hard truths and scary legal stuff in a wide-ranging conversation, including when and how to let new hires go.  Marcia is CEO of the O’Connor Group, staffing consultants based in the Philly area, who advise companies nationwide on how to create a recruiting and/or HR function or improve their processes, starting from company culture and core values.

Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women Worldwide, and the accompanying journal, My Rad Life. Kate is the co-founder of Solidarity Sundays, a nationwide network of feminist activist groups, and she speaks often about politics, resistance, feminism, race, parenting, and more. In her latest book with Miriam Klein Stahl, Rad Girls Can, you’ll learn about a diverse group of young women who are living rad lives, whether excelling in male-dominated sports like boxing, rock climbing, or skateboarding; speaking out against injustice and discrimination; expressing

Mobile video ads are gaining traction as the most effective monetization tool for all app publishers--not just games--because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format--one that enhances ads, not interrupts them--can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and the benefits. Saurabh also demystifies in-app header bidding, discussing how it works and what app publishers have to gain.

If your knowledge of SEO is semantic HTML and meta fields, you're missing out. Creating sites as a builder or managing a site as an operator requires you to keep up with the latest techniques in SEO. SEO is changing though and old-school SEO techniques are still rife within the WordPress community. Join us for this episode of PressThis as we interview Andrea Volpini of WordLift as he discusses how the next generation of web developers are helping their sites win in SEO. WordLift is an AI powered SEO tool, so Andrea is well positioned to talk to you about how SEO has changed and what you can do to stay ahead. If your answer to SEO is to add meta fields to the site you build, you need to listen to this episode of PressThis!

The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they fly or fail. But companies are bumping up against a new reality in the war for talent: People want to find jobs and work in a way that more real-time and more like a conversation. Chatbots are gaining serious traction as a way to deliver on both counts, and our host Peggy Anne Salz from MobileGroove catches up with Luc Dudler, Founder and CEO of Jobpal, a Berlin-based tech venture specialized in the development of chatbots for the recruiting and talent acquisition. They discuss why chatbots are a fit for much more than customer service and how chatbots are blurring the lines between desktop, mobile, voice, text and--everything (!) Luc also reveals talks about the company’s top name clients in Europe and the U.S. and company plans to expand to Asia using WeChat as a platform.

If you're building sites for your brand or as an agency building for others, getting your review strategy dialed in can be the difference between a healthy site churning out revenue and a wasteland of empty carts and absent checkouts. In this episode of Press this, we interview Tevya Washburn of Starfish Reviews about strategies you can use to gain more insightful, helpful, 5-star reviews and use those to to improve your business and products. If you've been wondering what to do about your review strategy, don't miss this episode of PressThis!

Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more.

We’re gonna have to get Political… But he started it.

Google has announced the new Google Search Console is out of beta after being tested for over a year. Over the year, Google has done a full open beta invite to all users and has been migrating features from the old Google Search Console to the new version. Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. Chrome 69 introduces performance enhancements as well as changes that will affect how users search. Chrome also introduces opportunities for developers to create interesting user experiences on mobile devices.The most dramatic change is a new feature called Omnibox Smart Answers. It allows users to get answers to questions in the address bar without loading a website.  These are rich results shown in the address bar. Chrome calls the address bar the Omnibox. And it calls the rich results shown in the Omnibox, Smart Answers.

Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it--and video gives your brand (or your personal brand) a strong voice in the marketplace. But what do you do if you can’t afford the time and expense to organize teams to film on-location or journalists to prepare the questions? Thankfully, there is an app for that and a platform you can use to reach and engage audiences everywhere.  Our host Peggy Anne Salz from MobileGroove catches up with Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video Q&A app that allows marketers to automate interviews with experts, celebrities and people with interesting stories in order to power amazing and effective content marketing. They walk through the steps to use the app and the use cases and scenarios—from consumer brands to tech founders--where video content can add value. Mario also discusses how he is using the app to acquire users and how you can benefit from exposure on the platform and e-zine he has developed to extend the reach of video content produced with LAMA.

Today on Digital Marketplace we speak with Annie Gudorf and Ann Hagner from Walker Sands. Annie is a partner at Walker Sands and leads the firm's Seattle office. Outside of focusing on growing Walker Sands' presence in Seattle and across the West Coast, she manages a talented team in the agency's enterprise software/professional services practice area with the goal of delivering creative and strategic programs for clients. Ann practices purpose-driven design to connect brands with people. As Art Director at Walker Sands, she leads the agency's design and video teams, working across the PR, digital and creative services to conceive and develop digital experiences, content marketing assets, engaging video content and brand identity systems that are motivated by creative strategy and align user needs with client business objectives.