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Today on Digital Marketplace we speak with Ed Breault, Vice President of Marketing for Aprimo. Ed is a “full stack” marketer driving both the art and science aspects of marketing. As head of marketing, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo. Founded in 1998, Aprimo is a category-leading provider of marketing operations management solutions that enable marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance. Aprimo's comprehensive suite maximizes the effectiveness, accountability and overall value of a company's marketing investment.

Today on Digital Marketplace we speak with Henry Bruce, SVP of Marketing Contently. Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Bruce leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Bruce’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success. Contently is the content marketing solution of choice for the world’s most valuable brands. We help global enterprises deliver superior customer experiences with engaging and accountable content that builds trust, intimacy and loyal customer relationships. The Contently Suite is the industry’s only solution that fuses art with science, by integrating technology, talent and strategy into one unified approach to achieve content mastery.

Today on Digital Marketplace we speak with Peter Loibl of Concured. Loibl’s reputation stems from his early-stage involvement in the Content Marketing Institute (CMI), serving as the media company’s first Vice President of Sales and publisher of Chief Content Officer magazine. Loibl played an integral role in CMI’s rapid growth, negotiation and eventual acquisition for $17.6 Million + profitability earn-out in 2016 by United Business Media (UBM), where he was promoted to oversee business development for a number of their leading US events, in addition to his leadership duties at the Content Marketing Institute.

Today on Digital Marketplace we speak with Randy Wootton, the CEO of Percolate. Randy has been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of leading predictive marketing platform Rocket Fuel, where he re-positioned the company and led its sale to Sizmek. During his career, Randy has held senior positions at Microsoft and Salesforce. He serves on the Board of Directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College and the U.S. Naval Academy.

The National Bureau of Economic Research reports there’s “robust evidence of age discrimination in hiring against older women, especially those near retirement age.” Based on evidence from over 40,000 job applications, they also found that there is “considerably less” evidence of age discrimination against men.” Anne & Gillian explore another discouraging trend  and take a look at whether that is true in tech, where the majority of employees are young and male, as well as whether the same can be said about startups. Is age the new ‘culture fit issue? With some surprising observations, they talk about how to deal with age discrimination, and why you want to.

Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user requirements and business use cases. Our host Peggy Anne Salz catches up with Sarah Woodward, Director of Client Engagement at stable|kernel,  a company with a strong track record architecting award-winning software for Fortune 500 company and small-biz, to discuss innovative services and exciting on-demand offers that are setting the bar. Sarah, named one of Mobile Marketer‘s “Mobile Women to Watch in 2016,” discusses how mobile app and web development technologies and practices have converged to support digital business, and provides a checklist of some of the cool technologies that can help your business push the envelope.

Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should not use other types of redirects, such as 303s or others; you should stick with 301 redirects for these migrations. Google has now added a link to the help document for this new report, saying the new report is “more accurate than the old Links to your site report.” Google felt the need to explain this so people would know that a drop in links from the old to the new report doesn’t mean Google sees fewer links to their site, it just means the new report is more accurate. Facebook has a life event feature in which users create a special post declaring the life event and details like the date, description, and even photos. To check it out, go to your name on your personal page on the top left, select “about”, you will find out how to add life events to your personal Facebook page. This will give you an idea more about the life event posts from the user experience.

With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.

Search professionals need to re-think and expand strategies in order to stay on top of the game. We have to take a deeper look at conversational search and how it can impact our organic and paid search efforts.

Duane Forrester, VP for Industry Insights at Yext, provides actionable takeaways and thought-provoking content that can help you start improving your SEO strategies for voice search today.

WordPress has long held a not-deserved reputation as a bastion of "bad code". Users often fear plugins, disparage developers, and generally assume WordPress itself is flawed. Of course there are bad products and developers in the ecosystem like any other framework; however, there are tons of great products and developers. How can you tell the difference though?Listen to this episode of PressThis as we interview Jonathan Wold of XWP. XWP created a code quality tool called TIDE that is part of the official WP core project. Tide will help plugin developers around the world improve the quality of their plugins and the ability to help any developer improve the quality of their code. The Tide is turning on WP code quality. Listen to PressThis now to find out why!

Pete Leibman, leadership expert and speaker, is the author of the upcoming book Work Stronger: Habits for More Energy, Less Stress and Higher Performance at Work (Skyhorse Publishing, July 31, 2018)Work Stronger provides a step-by-step, science-based approach for increasing your energy, decreasing your stress, and taking your performance to a higher level. This book also features practical tips and powerful insights from private interviews that Leibman conducted with more than twenty-five prominent leaders. The group includes Chip Bergh, the president and CEO of Levi Strauss & Co., Dick Costolo, the former CEO of Twitter, and Janine Allis, an investor on Shark Tank. Pete's book's web site is WorkStronger.com, and his company web site is WorkStrongerConsulting.com. You can be able to contact him by email at [email protected].