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253 million people worldwide have some sort of visual impairment. As developers, we can help a lot of people by making the web accessible to everyone. We will explain what ADA Section 508 is and what that means for developers and web accessibility. Don't miss this episode of PressThis to learn how to make the web accessible for all!

Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO.

Making the Most of Mailing Lists as Anthony Burchell speaks with the President of Gelform, Inc, Corey Maass. Corey is a full-stack web developer with a love for entrepreneurship and building web apps on WordPress. He built his first website in 1995, his first SaaS app in 2003, and his first WordPress plugin in 2009. In 2015, after 4 years of full-time WordPress development, he combined his passions and launched his first commercial plugin, Kanban for WordPress.

In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more.

James Martell unlocks 5 Steps for Creating an Irresistible List Building Email Opt-In Offer, so that you can develop an email marketing strategy which will include a compelling Opt- In offer.

Combining marketing and product talents to get the complete picture of the customer--and the customer journey--is at the core of effective user acquisition and retention. At Pocket Gems, a company on a mission to “build the greatest games and interactive entertainment in the world,” Stara Gipson, a Performance Marketing Manager on the game Episode, and Brad Puder, a Performance Marketing Manager for War Dragons, have put this approach into practice to drive impressive results. The duo, whose app marketing expertise has earned each of them the titleMobile Hero, provide practical advice and insights around the opportunities offered by programmatic, the limitations of last-click attribution and the skills set you need to succeed.

Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a challenge made even harder by our reliance on sometimes misleading click and view-based measurements marketers use to gauge campaign impact and return on ad spend. Our host Peggy Anne Salz catches up with Moshi Blum, Head of User Acquisition at social chat and messaging app Viber, to talk about incremental user acquisition and the data-informed strategies and approaches marketers can follow to make sure they aren’t burning money getting users to do what they would do otherwise. Moshi, who recently gave a keynote on the topic at Mobile Spree, also shares his insights around how marketers can measure real uplift, why organic cannibalization may occur and what teams can do to filter out non-incremental activities that can muddy data and waste bud

Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible opportunity to use our money to affect change. Through our online directory, MAIA gives you access to millions of woman-owned business across the country. If every female in the U.S. bought her tampons from women-owned companies. for 1 year, the females of the US would spend $2.7 billion more with women-owned companies than all Venture Capital funding did with women-owned companies in 2017. Our money matters.

WordPress plugins and the companies and individuals who produce them are undergoing a drastic transformation as the scale of WordPress eclipses more than a third of the web and larger and larger organizations are relying on plugins to power enterprise digital experiences. WPMU DEV executive Ronnie Burt joins us for this episode of PressThis as we explore how WordPress plugins are shifting from zip files with wholly contained functions that execute on your site to offloaded, SaaS powered, and API driven hybrids. Is this transformation okay? Why are plugins evolving in this way? What opportunities exist for product makers? We explore these questions and more with Ronnie who will be pulling from his wealth of experience at WPMU DEV and its suite of WordPress plugins. Don't miss this episode of PressThis. Listen now!

Today on Entrepreneur Effect we are joined by Spencer Sheinin. About 4 years ago  Spencer began thinking about what was next, and started working with startups and they kept asking him to be their CFO. He discovered he could not get info he needed from these businesses-bookkeeping 101 wasn't even in place.  Spencer started Shift Financial 1.5 years ago which serves entrepreneurs by changing the conversation around accounting and give them power . Accountants do a terrible dis-service to entrepreneurs on accounting and how it works-reports are confusing. He has tools that can be used to direct your accountant to and hold them accountable to metrics you're trying to achieve. Spencer -Bought first company at 26-manufacturing had for 15 years-highly regulated and quadrupled sales in time.He then went into partnership in construction/real estate business and worked to get him out of the day to day processes so he could flourish.