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What makes you tick? Where are your team members happiest and most productive? These are questions you must understand, first about yourself and second about your team. In the beginning, everyone has to wear many hats, but as your startup grows your team expands and so does opportunities to focus on the work that really makes the most of everyone’s talents. Enter your organization chart, which may be a new concept to you as an entrepreneur. Some on your team will aspire to leadership roles, while others will prefer to be Individual Contributors. Both are valuable and will contribute to your success. Gillian and Anne discuss how to determine who is which and find the right seats on your bus for everyone.

The State of Google in 2018 - What It Takes to Rank Long-Tail Keywords and How Long It Takes as James Martell welcomes Brent Truitt, a full-time Internet marketer and part-time blogger who lives in Canada and the United States.

Bennet Kelley speaks with Jared Gordon, an attorney in the Business Practice Group of McCormick Barstow, LLP and Joshua de Larios-Heiman, CIPP/US,  the founder and managing director of Data Law, They discuss various issues in the California State Legislature including new privacy law, net neutrality and an email bill.

Jim and Dave welcome Yext’s VP of Industry Insights, Duane Forrester to talk about the rise of artificial intelligence and SEO. Plus, we learn about his work on Digital Knowledge Management, which gives businesses control of all of the public facts that they want consumers to know across the intelligent ecosystem.

In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can listen via your smartphone offers a solution. Our host Peggy Anne Salz catches up with Yaniv Davidson, founder of Tunity, to discuss the app, the opportunity to improve audience measurement for TV channels and advertisers, and the potential of the technology to spur a new phase of growth and innovation audio-visual advertising.

When Google launched there were countless search engines available, yet Google now dominates global search marketshare. Being first isn't a pre-requisite for success, yet so many of us freak out that someone else already had our idea or has even built it! In this episode of PressThis we interview Akshat Choudhary to talk about his product BlogVault and why he choose to enter the crowded security market and the successes and challenges he's faced along the way. If you're discouraged about pursing your idea because it's been done or even been done thousands of time before, don't miss this episode of PressThis. Listen now!

Dean is the founder of DFA Intercultural Global Solutions; and former Worldwide Director of Berlitz Cross-Cultural; and currently Executive Strategic Consultant for Dwellworks Intercultural.   Based in New York City, Dean has played a central role in the development of the field of cross-cultural training and consulting.  Dean has worked with most major Fortune 500 companies, national governments and NGOs (the United Nations and World Trade Institutes, among others), and as guest lecturer and faculty for premier educational institutions, including Harvard Business School, Columbia University School of Business, New York University, and Darden Business School. His work has taken him to more than 100 countries. He is the host on CNN of the nationwide “Doing Business in … ” series; a frequent guest commentator on culture, global work and social issues for CNN, CNBC, the BBC and other radio and TV shows; and has been interviewed in Newsweek, USA Today, New York Times, and elsewhere.

Google AdWords and DoubleClick to be rebranded as Google Ads and Google Marketing Platform. Google not punishing keyword stuffing, harshly. Reasons for HTML validation – Roger Monti who seems to be challenging lots of what GG says. Google says they managed to reduce spam links by half in 2017 and that less than 1% of traffic now ends up on spammy pages.

Money managers and app marketers harness data to drive results and --ultimately--build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry,  a  Mobile Hero recognized for his user acquisition expertise, manages user acquisition for World Series of Poker (WSOP), the number one mobile poker game in the U.S. He speaks candidly about how his love of poker and background of finance have prepared him to reach high and win big. As he sees it: It’s all about setting benchmarks and reading results to either “pour gasoline on the fire,” or pull out of an under-performing channel altogether. Harry also shares insights on how many is too many networks and offers three key takeaways you can follow to generate ROAS (return on ad spend) better and faster than ever before.

If you missed WordCamp Europe 2018 or where there and just didn't see all the things, don't miss this WCEU recap episode of PressThis. We'll be discussing important updates to WordPress Core, news events, and a ton of interesting insights from across WCEU. The WP Engine and Torque teams where out in full force at WCEU, so don't miss the chance to benefit from thier feet on the ground. Listen now!