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John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps, to the potential for accents in URLs to cause problems at Google. Last up, the gents answer a couple questions from the already very active SEO 101 Facebook group!

AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search revenue with a 90/10 split in favor of publishers. Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events. This feature hasn’t been officially announced, although it has been confirmed in the sense that there’s a dedicated help center article. People have also reported seeing it in search results already. Events can be added to a Google Maps listing from the Contribute tab in the Android app.There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it.

John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of neural matching versus Rankbrain at Google. The SEO 101 Facebook Group now has 61 members and growing, and the hosts welcome questions to answer on the air. Lastly, some Mueller files are noted along with one about rel=next and rel=prev that really gets John and Ross ranting.

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results. Our host Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, the only company entirely dedicated to stopping app install fraud, back for an encore appearance and a candid discussion around the industry appetite to combat fraud, not pass the blame. Gary explains why no budget size or app vertical is safe from app install fraud and weighs in on the commitment of ad networks and partners to do their part. He also looks at hot trends, including AI and programmatic, and how his own company has evolved since it opened doors for business last March. Check out the company blog and the wealth of informative posts around app install fraud and best practices you should have top of mind.

5 Common Pieces of Misinformation about Google Ads & Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it’s either a result of Google not understanding your exact match keywords properly or the usage of true broad match. he most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match.

Lee has spent the last 16 years running his web design agency and the last 10 years deeply involved in the WordPress community. He regularly speaks at WordCamps, presented at WooConf, and has worked with hundreds of WordPress developers and freelancers through Cart66, the WordPress ecommerce platform he founded in 2008. Having studied the WordPress community and economy deeply over the last 10 years. Lee developed the DoubleStack program to equip WordPress developers with the tools, skills, and the mindset they need to rise above the saturated WordPress marketplace and succeed in today’s new economy. His students are trained in delivering profitable business development solutions and they have the advanced technical skills to implement those concepts – both for themselves and for their clients.

Gillian and Anne discuss a recent report in the Washington Post that power reveals who we really are and people with certain tendencies will gravitate to certain types of professions,  examining what kinds of tendencies lead people to become entrepreneurs of lifestyle businesses, scalable but privately held businesses, and scalable funded businesses. Given that far more women resonate with looking at capitalization stacks instead of simply asking for equity investment to grow their companies, what implications does power have for startups and investors. Women are far more willing to look at the nuances of capitalizing their companies and women are FAR more likely to resonate with the idea of self-funding (what can I sell today to pay for what I want to build tomorrow?) than men.  They want to use OPM (Other People's Money) with the limit of liability stopping at the corporation they are attempting to build. On the flip side, about 90% of women resonate with the idea that they may not have to raise equity. Women are far more concerned that they will be ousted by their male equity funders than men.

Facebook confirmed Thursday in a blog post, prompted by a report by cybersecurity reporter Brian Krebs, that it stored “hundreds of millions” of account passwords in plaintext for years. The discovery was made in January, said Facebook’s Pedro Canahuati, as part of a routine security review. None of the passwords were visible to anyone outside Facebook, he said. Facebook admitted the security lapse months later, after Krebs said logs were accessible to some 2,000 engineers and developers. It used to be that Google’s algorithm tried its best to give users the answers they were searching for. However, today, things aren’t that simple. With concepts like user intent and the buyer’s journey becoming increasingly important, Google has revamped its algorithm in order to better understand what users are actually searching for when they type in a phrase or question.Google has stopped supporting the rel=next/prev markup it launched back in 2011. The interesting part is, Google has not supported it for the past few years and didn’t tell anyone! Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is performing well in search.

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app. Our host Peggy Anne Salz from MobileGroove catches up with veteran growth marketer Shamanth Rao to do a SWOT analysis of ad formats and discuss video ad best practices. Shamanth also talks about RocketShip HQ, his new venture where he is the Founder & CEO, and shares actionable advice around how you can make short-form video content work for your app.

We've all heard about JS decoupled "headless" WordPress deployments using frameworks like React and Angular, but are these approaches right for you? In this episode of PressThis we interview the super smart Jonathan Jeter of Click Here Labs about his thoughts on the advantages and disadvantages of JS decoupled headless WordPress architecture.

Listen now to get insights into how headless affects things like speed, workflow efficiency, capabilities, and hiring. If you're confused about choosing headless as part of your approach to building web applications, don't miss this episode of PressThis. Listen now!