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Our host Peggy Anne salz catches up with Christian Eckhardt, CEO & Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and technology, to discuss why it's dangerous to rely on the wrong metrics. Christian shares his take on how you can choose the metrics and events right for your app business. He also draws from his earlier experience as a performance marketer at food delivery app Delivery Hero to highlight the interplay between user acquistion and CRM. Finally, he shares an easy-to-follow DIY  plan you can follow to get started with data warehousing, which is essential to fuel effective marketing decision making.

Sandy Rogers serves as Managing Director of FranklinCovey’s loyalty practice which is focused on helping large multi-unit operators in retail, healthcare, grocery, food service, lodging, and financial services to accelerate growth through increased customer and employee loyalty. FranklinCovey provides each location in the chain with an accurate and representative measure of employee engagement and customer service along with a process to improve them through more consistent frontline execution. Prior to FranklinCovey, Sandy spent 14 years with Enterprise Rent-A-Car, most recently as Senior Vice President of Corporate Strategy. During his time at Enterprise, he led the turn-around of Enterprise’s London operation, and before this, he served as Vice President of Marketing and Business Development. He led the teams that developed Enterprise’s consumer marketing strategy including the “Pick Enterprise...We’ll Pick You Up” television campaign and ESQi, Enterprise’s comprehensive system for measuring and improving customer service across their 7,000 branch network. Before Enterprise, Sandy held marketing positions at Apple Computer and began his career in brand management at Procter & Gamble. Sandy serves on the executive committee for Big Brothers, Big Sisters of Eastern Missouri and chairs the Leadership Council for the Donald Danforth Plant Science Center. Sandy holds a bachelor’s degree from Duke University and an M.B.A. from Harvard Business School

Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller: Martinis & amp; Menopause Strategies, Science and Sips that Empower Women to Beat the Hormone Groan, she also writes a popular blog about women’s health. Her information is accessible and easy to understand while offering useful, practical tips to feel better and live better. Kelli is committed to health and wellness. She lives it, writes about it, speaks about it, and empowers others about it! Kelli delivers fast-paced, engaging keynote speeches and workshops that provide a plan for personal and professional resilience with self-care strategies to slay burn-out. Kelli quickly connects with audiences, shares inspiring personal stories, and innovative, research-based content. All this, and she’ll make you laugh while she does it. Kelli speaks to women who are burned-out, stressed out, and maxed out. Focusing on women’s health and wellness issues, her programs educate and celebrate women, encourage open dialogue, and provide attendees with self-care strategies to show up as their best selves - at home and at work. She currently speaks at conferences around the world on a wide variety of health and wellness topics and is an active member of the National Speakers Association (NSA), Oregon Chapter Board of Directors. She is a leader in the American Dental Hygienists’ Association and was the national president in 2014-15. Her charitable spirit keeps her busy throughout the United States as a board and committee member. She serves on several local, state, and international organizations.

In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months.

GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of podcasts in search results, issues with Google Search Console, a new ‘How-To’ for structured data markup, and more. The episode is topped off with answers to more great questions from the SEO 101 Facebook Group.

App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts.

Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights.

We install something like Hotjar on every one of our client sites when optimizing.

Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive.

These are the tools that buy you more time to be creative, ground breaking and successful.

We start off the podcast talking about all of the things Hotjar brings to the table under a single subscription. Then we talk about the outcome of leveraging tools like this – how do they actually empower marketers serve their online prospects better?

Listen to the Podcast. It’s well worth it.

In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series "Word Around the Campfire".

We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability & WordPress core, and much more!

If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.

Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.

They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.

Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.

Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how they view and pursue consumers using new channels and innovations, such as voice interfaces and machine learning, rising up the ranks to profoundly impact the customer journey. This is the view of Jeff Hasen, a leading digital strategist who shares insights and key takeaways from his latest book, The Art Of Digital Persuasion. A seasoned marketer and thinker, Jeff explores the impact of all the digital technologies, not just mobile, on where (and how) brands and advertisers will find tomorrow’s customers and prospects—and the experiences they will need to deliver to keep their customers coming back. Jeff also talks about the evolution of mobile and the future of personalization.