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Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google’s Webmaster Hangouts. Google’s John Mueller received notice at the same time as everyone else. Many of the tools available as part of the ‘Google for Small Business’ initiative have been developed based on feedback received from small business owners. The 2019 U.S. Search Awards has officially launched and is accepting entries until July 5. Don’t wait – get your submissions in now! Soon after, judges will begin the process of deciding which agencies, brands, and individuals will be shortlisted for the 2019 awards ceremony, happening Wednesday, October 9 at the SLS Las Vegas Hotel & Casino during Pubcon Las Vegas, the premier social media and search optimization conference.

Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.

In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.

If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!

Dr. Diane Hamilton is an expert in emotional intelligence and behavioral science. She is an author, radio host of “Take the Lead Radio,” and creator of the Curiosity Code Index - which we will dive into on this episode.Curiosity is a topic that is at the core of everything marketers do. We're all about experimenting,  discovering data, and getting answers when it comes to website redesigns, launches, and campaigns.What drives the desire to get these answers? Curiosity. And curiosity is a doorway into the mystical peak experiences called "flow."In some areas of our lives, we all find ourselves obsessing about how things work, why they work that way, and what we could do to make things better. Unfortunately, the area of our lives that we spend the most time on isn't the one we are most curious about: our work.Listen in as Dr. Hamilton discusses the four factors that limit our curiosity.Resources and links discussed:Connect with Dr. Hamilton Check out the Curiosity Code Index Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

Dr. Carrie Rose is the author of The Completed Course: The Secret To Creating Lasting Impact, Raving Fans, And Increased Profits With Online Courses.Dr. Carrie Rose is an Educator, Entrepreneur, Keynote Speaker, Thinkific Expert, and notably one of Huffington Posts Must Follow Women Entrepreneurs in 2017. She is the creator of The Course Creator Method, The Online Course Success Summit, and Course Bots.She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology, her current research is in course completion rates & connecting online course development with The Science of Learning.Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms.

The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office? It’s a critical question (with no room for guess-work), and we get the answers from Jeff Hasen, a leading digital strategist and authors of several books on mobile including The Art Of Digital Persuasion. In this episode, Jeff walks us through the major developments and opportunities. From foldables and 5G (hot topics at Google I/O) to the many reasons why marketers finally have to sit up and take notice of the Apple Watch (driven by WatchOS6 apps), Jeff weighs in on the news that matters most.

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years. In the first quarter of 2019, 48.96% of all U.S. Google searches captured by Jumpshot ended without a click, an increase of 12% from the first quarter of 2016. The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites. There are a few definitions for universal search on the web, but I prefer hearing it from the horse’s mouth on things like this. While Google hasn’t given a strict definition that I know of as to what universal search is from an SEO standpoint, they have used the following definition in their Search Appliance documentation. Google has released a statement on how it will handle song lyrics in search results following allegations that it stole content from Genius. Song lyrics in search results are sourced from third parties and going forward the sources will now be credited.

Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.

Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!

How to balance brand and performance marketing — the pull between telling a compelling story consumers can connect with and a more numbers-driven strategy — is an age-old question, and we get some fresh, new answers from Vishal Korlipara, Growth Marketing Manager at Credit Karma, a personal finance company empowering consumers to monitor their credit, check personalized recommendations and more. Vishal, a Mobile Hero recognized for his user acquisition expertise, draws from his experience to share tips on how you can unite brand and performance marketers to drive positive results for your business. He also talks about mobile ad creatives and what campaigns must communicate to encourage brand trust. Finally, he outlines the key steps you need to know and follow when starting your digital marketing program.

In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. John Mueller then stated that the links were likely normal spam links. Normal spam links happen naturally all the time. This has been the case since as long as I can remember. Guess what - in 2019 - it turns out that links and title tags still matter to doing well in Google's search results. We had John Mueller from Google said links matter for PageRank and thus building trust. Gary Illyes from Google say that HTML title tags also matter for SEO.

Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.

In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.

We cover why Schema is important, the challenges & opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.

If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!