DigiMarCon Podcast

Data Driven Marketing Master Class - Mohit Kapoor, Roi Hunter


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Product Insights: Your step towards better data-driven performance. Understand the performance of your inventory down to a product level and make actionable data-driven decisions toward better profitability and sustainable growth. During this marketing master class, we will walk you through several different examples showcasing how you can utilize the data from the advertising networks such as Facebook Ads and Google Ads in order to best optimize your campaign performance towards achieving higher profitability and not only click-through rates from individual creatives or even improving campaign revenue - important metrics for some, but ones your CFO or CEO may not actually care about. The examples will be selected to deliver the highest value to online retailers with a high volume of products, but they will be also applicable to any e-commerce business carrying high inventory.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

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DigiMarCon PodcastBy DigiMarCon