An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilize your best-performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

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